Digital Marketing & Communication Specialist

Who we are

Bleckmann is a supply chain management expert offering end‑to‑end logistics solutions for fashion and lifestyle brands. We deliver on the promises of our clients, strive for continuous improvement and are no strangers to innovation in practice. Working more efficiently and sustainably are drivers in our decision making. As a multinational organization, we employ team members of various backgrounds but who share the same values:
Entrepreneurship, Expertise, Engagement and Excellence. We believe these values should reflect in everything we do and how we work together.

As Digital Marketing & Communication Specialist you will be a part of a young and multinational Mar Com team. We manage and execute diverse initiatives contributing to the commercial success and global business development. You will manage individual projects as well as team up with colleagues around the world. In this position you will be responsible for the digital identity and presence of Bleckmann, demand generation & lead generation campaigns in selected market verticals and actively contribute to achieving the Business Development & Marketing objectives.

• Production of graphic designs and multiple visual productions, such as photo, video, animation, etc. to support roll‑out of the visual identity of Bleckmann through various channels and to boost Mar Com campaigns with the right assets.
• Co‑creation of a high‑impact, integrated online marketing strategy (planning & execution), developing strategies to generate demand, create awareness and drive increase of the sales pipeline (increasing conversions to SQL).
• Development, execution and optimization of end‑to‑end, multi‑touch and multi‑channel online marketing campaigns (paid & organic), performing A/B testing, building landing pages & marketing automation flows, managing CTAs, retargeting and lead nurturing.
• Support website development and (content) updates, as well as execute on SEO‑optimization and UX; implementing cohesive SEO strategy and monitoring website performance.
• Execution of email marketing projects (planning, coordinating and executing campaigns), co‑maintaining database and marketing lists.
• Management of paid online campaigns, with digital targeting, display banners, social media advertising, SEA.
• Support to management of the social media channels as an element of the digital campaigns (Linked In, Instagram, Tik Tok, Facebook and Twitter); co‑execution of publications, monitoring of results and optimisation; including paid initiatives and maximisation of the channels use to achieve business objectives.
• Management of the employee advocacy platform.
• Development of reports and dashboards, monitoring performance of digital campaigns and optimisation for success and KPIs to support business development & marketing decision making (Salesforce, Tableau, Social Media analytics, Google Analytics and more).

• Bachelor’s or Master’s degree with a minimum 5 years of demonstrable, proven experience in managing & optimisation of high‑performing digital campaigns in a B2B environment, KPIs definition and benchmark understanding.
• Strong logical & analytical mindset to evaluate end‑to‑end customer experience across multiple channels and customer touch points; experience with lead scoring, lead nurturing, target audience segmentation and data management.
• Experience in working with Salesforce Marketing Cloud.
• Expertise in graphic design and working with the Adobe Creative Cloud solution (InDesign, Photoshop, Illustrator, Premiere, and other). Essential.
• Experience managing and optimizing paid advertising campaigns, including Google Ads, Social Ads, Google Display, Influencer Marketing, UTM links building, email marketing, A/B testing and performance optimisation. Essential.
• Understanding of SEO aspects and experience in SEO management. Experience with Ubersuggest, SEMrush, Google Search Console, Speed curve and Google Analytics.
• Experience with additional solutions such as Craft CMS is considered a plus.
• Data‑driven and focused way of working with processes, able to bring structure into chaos, capable of independent work and good with tight deadlines and handling pressure.
• Flexibility to easily switch between tasks, based on ad‑hoc priorities.
• Excellent agile project management skills, result‑oriented, hands‑on, creative thinking, problem‑solving mindset.
• Self‑learner and on top of online marketing trends at all time.
• Experience with BI tools (example Tableau) is considered a plus.
• Working proficiency in English is a must; independent use of Dutch language is considered a plus.

At Bleckmann, we are guided by our values:
We take a parachute and jump (Entrepreneurship), we unpack our knowledge (Expertise), we raise the bar with every box (Excellence), and we spark energy that connects (Engagement).