Marketing Manager

IDEA Stati Ca is the leading international innovator in software for structural design. Our applications are desktop and cloud-based and enable structural engineers in more than 125 countries worldwide to accurately design structural members, as they had previously estimated.
Our Chief Executive Officer, Juraj Sabatka, is the EY Technology Entrepreneur of the Year 2020 in the Czech Republic.

As a
Marketing Manager
, you will help drive local demand generation and brand awareness for IDEA Stati Ca across the Benelux. You will translate the international marketing strategy into a local market context and ensure that our solutions, expertise, and added value are visible to customers and prospects throughout the Benelux.

This is a
new, full-time position
with an important role in the continued growth of our activities in Belgium, the Netherlands, and Luxembourg.

At IDEA Stati Ca Be Ne Lux B.V., you will have the opportunity to play an important role in the further development of a growing organization. You will work closely with sales, the international marketing organization, and our customers. This creates a varied role in which strategy, creativity, communication, events, and lead generation come together.

You will also have the opportunity to shape marketing in the Benelux and directly contribute to building our local positioning and growth.

Localizing international marketing campaigns:Translate and adapt international campaigns, content, and messaging for the Dutch- and French-speaking markets in the Benelux.

Organizing local events:Plan and organize local events, seminars, trade fairs, trade shows, and webinars for customers and prospects.

Managing the content calendar:Manage the local content calendar and take responsibility for, among other things, preparing and sending emails to customers and prospects.

Managing the website, SEO, and social media:Manage local website pages, work on SEO, and ensure a consistent and active social media presence.

Lead generation:Develop and execute lead generation campaigns aligned with commercial objectives and new business targets.

Collaborating with EMEA Growth Marketing:Work closely with the EMEA Growth Marketing team and coordinate on shared marketing materials, tools, campaigns, and planning.

Tracking marketing performance:Monitor campaign KPIs, MQLs (Marketing Qualified Leads), and conversions, and report results to the Country Representative on a monthly basis.

Managing the marketing budget and partners:Manage the local marketing budget and coordinate external marketing agencies, suppliers, and other partners.

Supporting sales with customer stories:Support the sales team with case studies, customer references, and customer success stories that demonstrate the value of our solutions.

PR and media relations:Coordinate PR activities and maintain relationships with relevant media and press contacts across the Benelux.

You have at least2 years of experience in B2B marketing
, preferably within a technology or engineering environment.

You have strong skills in
content, events, and campaign coordination
.

You are highly organized, work independently, and are able to manage multiple projects and deadlines efficiently.

You have a
commercial mindset
and understand how marketing can contribute to lead generation and business growth.

Experience with
Salesforce, Hub Spot, and Kontent.ai
is a plus.

You are fluent in
Dutch and English
. Knowledge of French is a plus.

You are based in the
Benelux
.

You combine a hands-on approach with sufficient strategic insight to independently shape and execute marketing activities.

Driving license:Category B (and access to your own transportation).

A
new and varied marketing role
with plenty of opportunity to help shape the local marketing strategy across the Benelux.

Significant room for
initiative, responsibility, and professional development
.

A varied role combining
strategy, content, campaigns, events, communication, and lead generation
.

The opportunity to make a
direct contribution to the continued growth and positioning of IDEA Stati Ca in the Benelux
.

A competitive salary with a revenue-based bonus

Flexibility in where and how you work, with the option to work
from home and from our office in Eindhoven
.

35 days of annual leave.