AVP​/VP, Retail Product Manager or Management Officer

People Drive Our Success

Are you enthusiastic, highly motivated, and have a strong work ethic? If yes, come join our team! At Cathay Bank – we strive to provide a caring culture that supports your aspirations and success. We believe people are our most valuable asset and we proudly foster growth and development empowering you to achieve your professional goals. We have thrived for 60 years and persevered through many economic cycles due to our team members’ drive and optimism.

Together we can make a difference in the financial future of our communities.

The Product Manager/Officer is responsible for the planning, development, enhancement, and execution of retail banking products throughout the product lifecycle. This includes gathering and prioritizing customer and business requirements, supporting product strategy, and working closely with Sales, Marketing, Operations, Compliance, Digital Banking, and Information Technology to ensure product performance, customer satisfaction, and profitability goals are achieved.

The incumbent has no direct reports.

• Define and execute the strategy and roadmap for assigned retail banking products and services.
• Serve as a subject matter expert for assigned products, including deposit accounts, digital banking services, debit cards, and other consumer banking solutions.
• Evaluate product opportunities, including financial viability, competitive positioning, operational impact, and customer experience.
• Develop and maintain product positioning, value propositions, and messaging that differentiate products in the marketplace.
• Monitor product performance metrics and customer feedback, identifying opportunities for improvement and growth.
• Track product deficiencies and enhancement requests, taking a lead role in coordinating issue resolution with internal stakeholders.
• Maintain logs of product issues, including discovery dates, action plans, and resolution dates.
• Research market trends, customer needs, and competitor offerings to support product development and innovation initiatives.
• Lead idea generation and support the development of new retail products, services, and customer experience enhancements.
• Develop and maintain product-related policies, procedures, disclosures, and documentation in partnership with Operations, Compliance, Legal, and Audit.
• Provide product support, training, and guidance to frontline team members and other internal stakeholders.
• Prepare and deliver presentations to management committees and Executive Management regarding product performance, initiatives, and recommendations.
• Support product launches, marketing campaigns, system conversions, and process improvement initiatives.
• Collaborate with Digital Banking, Operations, Technology and all other relevant teams to ensure successful implementation and ongoing support of retail products and services.

• Education:
  
  College degree with majors in Finance, Marketing, or business-related discipline preferred but not required.
• Experience:

Retail Product Manager (AVP)

• Minimum 3-5+ years of progressive banking experience required. Experience managing deposit products, digital banking services, consumer banking products, and cross-functional initiatives preferred.

Retail Product Manager (VP)

• Minimum 5-7+ years of progressive banking experience required. Experience managing deposit products, digital banking services, consumer banking products, and cross-functional initiatives preferred.

Retail Product Management Officer

• Minimum 3-7+ years of banking or financial services experience required. Experience supporting deposit products, digital banking services, consumer banking products, and cross-functional initiatives preferred.

• Knowledge of…