Marketing Director

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3 days ago Requisition

Summary

The Marketing Director provides strategic leadership for West Star Bank's marketing, branding, communications, client engagement, digital marketing, and market-positioning initiatives. The position develops and executes an enterprise-wide marketing strategy that supports the Bank's strategic plan, revenue growth objectives, client acquisition and retention, community reputation, and long‑term franchise value. The Marketing Director serves as a strategic advisor to executive leadership and business‑line leaders, translating organizational goals into measurable marketing strategies and ensuring consistent brand positioning across products, services, markets, channels, and client segments.

The position oversees marketing governance, performance measurement, budget administration, and resource allocation while leading the Marketing Manager and overall marketing function.

Key Areas of Accountability

• Strategic Marketing Leadership
• Brand Management and Market Positioning
• Business-Line Growth Support
• Digital Marketing and Client Experience
• Corporate Communications and Reputation Management
• Community Engagement and Sponsorship Strategy
• Analytics, Performance, and Budget Management

Essential Functions

• Develop, implement, and maintain the Bank's enterprise marketing strategy and annual marketing plan.
• Participate in strategic planning and advise executive leadership on market trends, client behavior, competitive positioning, and growth opportunities.
• Translate strategic business objectives into integrated marketing programs, campaigns, and measurable initiatives.
• Direct enterprise branding, communications, advertising, public relations, digital marketing, sponsor ships, events, and client‑engagement activities.
• Establish and maintain brand‑governance standards, messaging frameworks, visual identity requirements, and quality‑control processes.
• Lead marketing strategies supporting deposit and loan growth, treasury management services, digital adoption, client acquisition, retention, and referral opportunities.
• Partner with business‑line leaders to identify market opportunities, develop targeted marketing solutions, and support with content, data and research for marketing assets.
• Support Commercial Banking through banker visibility programs, thought leadership, client success stories, industry‑specific campaigns, centers‑of‑influence strategies, and prospect events.
• Provide strategic oversight of website content and strategy, social media, email marketing, digital advertising, search marketing, marketing automation, and online reputation management.
• Direct public relations, media responses, executive communications, and significant client communications.
• Develop communication protocols for operational disruptions, fraud or cybersecurity events, acquisitions, leadership transitions, and other reputation‑sensitive situations.
• Evaluate sponsor ships, and community initiatives based on strategic value, relationship development, community impact, and market visibility.
• Establish dashboards and executive reporting that measure growth, client engagement, commercial support, digital performance, brand health, community impact, execution, risk, and internal partnership.
• Prepare and present strategic recommendations, performance results, and budget analysis to executive leadership.
• Develop, administer, and monitor the annual marketing budget and resource allocation.
• Oversee marketing agencies, consultants, technology providers, media partners, and other third‑party vendors.
• Provide leadership, coaching, development, and…