Brand Activation Representative

Brand Activation Representative

Location:

El Paso, Texas

Revision Date:
December 2025

FLSA
:
Exempt

At L&F Distributors, we are committed to providing quality products and exceptional service. Our diverse range of beverages is complemented by our approach to building strong partnerships, driven by honesty, innovation, and customer satisfaction.

The Brand Activation Representative (BAR) is responsible for building and promoting L&F brands through account development, brand visibility, and execution of promotions and special events. BAR personnel report to the Sales Manager for their assigned location. This role offers flexible, non-traditional hours and includes weekend work supporting community events, brand promotions, and on-premises activities.

• Enhance business growth, brand visibility, and availability by gaining new distribution.
• Open new accounts and grow brand distribution and case volume within accounts.
• Support sales personnel by building strong rapport with accounts and assisting in meeting sales objectives.
• Assist with the setup and breakdown of promotions, tastings, and special events.
• Oversee on-premises account activity related to sales efforts, promotions, and sampling programs.
• Analyze monthly sales reports to identify opportunities and assess under-performing accounts.
• Execute brand initiatives independently with minimal supervision.
• Represent company brands professionally at events, promotions, and customer locations.
• Perform other duties as assigned.

• At least one (1) year of sales, brand promotion, or route delivery experience.
• A valid driver's license with an acceptable driving record.
• Strong customer service, organizational, and time management skills.
• Ability to effectively communicate and build rapport with customers.
• Solid understanding of all brands and packages available for sale (or ability to learn quickly).
• Licensed by the Texas Alcoholic Beverage Commission (T.A.B.C.) to sell alcoholic beverages preferred; and/or obtain by time designated by L&F Distributors.
• Must be available to work weekends and flexible, non-conventional hours.
• Must pass a background check and drug screening.

• Regularly required to use hands, reach with arms, and communicate effectively.
• Frequently required to stand, walk, stoop, kneel, or climb.
  
  May be required to sit for extended periods.
• Ability to lift and move up to 50 pounds.
• Visual acuity for close and distance vision, color distinction, and depth perception.
• Must be able to navigate various retail and food service environment(s).

• Exposure to variable retail and delivery environments (e.g., temperature changes, crowded spaces).
• Possible exposure to warehouse operations and equipment.
• Driving in varying weather conditions.

• Must maintain a valid driver’s license with a clean driving record.
• Additional certifications such as Certified Sales Professional (CSP), Serv Safe, or Certified Beverage Professional (CBP) are a plus.

Reports to:

On Premise Regional Manager

L&F Distributors provides equal employment opportunities to applicants and employees without regard of race, color, religion, sex sexual orientation, gender identity, national origin, protected veteran status, or disability.

Must be eligible and authorized to work in the United States.