Associate Manager, Toy Marketing – HW Monster Truck; Product

Company Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day.

We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Associate Manager, Hot Wheels Monster Truck will play a critical role in the toy portfolio strategy, pricing, and product development pipeline.

• Supports the develop toy strategy by segment (core, premium, collector, preschool, etc.).
• Support toy pricing architecture and competitive positioning decisions.
• Partners with leadership to build 3–5 year toy product roadmaps, balancing innovation and refresh cycles.
• Partner with consumer/play insights specific to toy usage and play patterns.
• Collaborate with Design, R&D, and Packaging teams to bring toys from concept to shelf.
• Manage the merchandising outline, and the cadence for how and when product gets to shelf.
• Partner with Sales on channel and retailer-specific needs.
• Own toy business performance (revenue, margin, SKU productivity).
• Provide input to Brand Marketing on strategies, messaging, and feature storytelling.

• 5 years (3 years with MBA) experience in brand marketing (on brand or agency side), franchise management/marketing, content marketing, or purpose-driven strategy/marketing.
• Project management:
  Managing complex product development timelines.
• Roles in category management, product marketing, or product development.
• Experience partnering with design and manufacturing.
• Background in CPG or toy companies, ideally with exposure to retail buyer dynamics.
• Strong quantitative/financial skills (forecasting, pricing, SKU productivity analysis).
• Product strategy & roadmap:
  Ability to define toy segments, pricing ladders, and innovation cycles.
• Collaboration with design/R&D:
  Comfort working with creative, engineering, and manufacturing teams.
• Retail/channel knowledge:
  Ability to leverage insights to build mass, specialty, and e-commerce distribution strategies.
• Business & financial management:
  Strong grasp of SKU productivity, margin targets, and overall toy category P&L.
• Financial acumen:
  Experience with P&L at the brand or category level.
• Communication skills:
  Excellent at storytelling, presentations, and influencing senior leadership. Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word and Excel.

Pay range is indicative of projected hiring range; base pay will be determined based on a candidate’s work location, skills, and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel’s Talent Community and start receiving exciting updates about our company, our employees, and our culture.

Also, interested in signing up for job alerts? Do so here!

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a…