Associate Manager, Partnerships & Strategic Alliances

Associate Manager, Partnerships & Strategic Alliances

Join to apply for the Associate Manager, Partnerships & Strategic Alliances role at Mattel, Inc.

This pay range is $110,000–$135,000 per year. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

CREATIVITY IS OUR SUPERPOWER. Mattel creates innovative products and experiences that inspire fans, entertain audiences and develop children through play. We value diverse ideas and cultivate an inclusive culture.

The Brand Partnerships team is part of the Global Franchise Organization responsible for spearheading the company’s growth through strategic partnerships and corporate and brand alliances.

The Associate Manager will build and maintain strategic partnerships that drive business growth and create mutually beneficial opportunities for the partners and Mattel. This role will develop our brand partner and alliances network, identify opportunities, and drive revenue goals. The Manager will collaborate closely across new and existing brand verticals.

• Strategic Planning and Execution: develop and implement a comprehensive brand partnership and alliances strategy aligned with company goals.
• Identify, prioritize, and pursue potential partners and opportunities.
• Oversee partnership lifecycle from initial discussions to contract negotiation and implementation.
• Collaborate with leaders across Mattel Film & TV, Consumer Products, Global Brand Teams, Entertainment Partnerships and Licensing, Interpreted Marketing Creative to ensure integrated strategies and successful execution.
• Market Expansion & Revenue Growth: analyze market trends, competitive landscape, and customer needs; develop go‑to‑market strategies for new distribution channels; negotiate agreements and monitor key metrics.
• Leadership: communicate progress to leadership; mentor and develop team; collaborate with senior managers to gain buy‑in for global product strategies.

• 5+ years (2 years with MBA) experience in marketing, business development
• Expertise in strategy development, integrated marketing, and brand management
• Creative storyteller who can influence and inspire others to see a brand’s full potential
• Ability to synthesize data and create actionable recommendations
• Strong presentation skills for large audiences
• Highly organized, adaptable to autonomy and detail‑oriented with strong follow‑up
• Strong relationship builder with internal and external partners
• International business/global marketing experience
• High competence in project and stakeholder management
• Proficient with PowerPoint, Outlook, Word and Excel

• Creative Problem Solver
• Collaborative
• Self‑Motivated
• Passionate about play
• Efficient and excellent time management
• Proactive
• Organized
• Curious
• Growth mindset, continuously learning and improving

The pay range is indicative; base pay will reflect location, skills, and experience. Mattel offers competitive total pay, comprehensive benefits, and resources to empower a culture where every employee can reach their full potential.

Don’t meet every single requirement? Mattel encourages inclusive applicants to apply. Join Mattel’s Talent Community for updates.

Mattel is an Equal Opportunity Employer. All applicants receive consideration for employment under applicable laws.