Lead Digital Gaming Designer

Posting

Title:

Lead Digital Gaming Designer

Requisition Number: R231687

Company:
Mattel Sales Corp.

Location:

El Segundo, California

Address: 333 Continental Blvd

Zip Code: 90245

Job Category:
Product Management

Pay Range: USD $112,000 and $140,000 Yearly

The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate's work location, skills and experience.

Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

CREATIVITY IS OUR SUPERPOWER. It's our heritage and it's also our future. Because we don't just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard-when everyone can show up as themselves and do their best work every day.

We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

We are seeking an experienced and versatile Lead Game Designer to join our digital game publishing team. You are a fan of iconic Mattel brands such as Barbie, Hot Wheels, and UNO. You have a desire to make mobile digital game products based on these brands.

As a Lead Game Designer at the publishing level, you will play a critical role in shaping the creative and strategic vision for our portfolio of mobile free-to-play (F2P) mobile games. You'll collaborate closely with external development studios, internal stakeholders, and cross-functional teams to deliver world-class gaming experiences. Leveraging your expertise in game design, monetization strategies, and player engagement, you'll ensure the success of mobile games from concept to live operations.

• Define and communicate the design vision for mobile F2P games in collaboration with external studios and internal teams.
• Evaluate game concepts and provide actionable recommendations to align projects with market trends and business goals.

• Partner with external development teams to guide the creation of compelling game mechanics, progression systems, and monetization features.
• Provide design mentorship and support to ensure games meet both creative and commercial expectations.
• Act as a central point of contact for design-related discussions, ensuring alignment across all stakeholders.

• Analyze player behavior, market trends, and performance metrics to refine game systems and drive player retention.
• Ensure a balance between monetization and player satisfaction, creating sustainable and engaging experiences.

• Review and critique game prototypes, design documentation, and live builds, providing detailed and constructive feedback.
• Identify risks and opportunities in design decisions and propose solutions to optimize game performance.

• 5+ years of game design experience, with at least 2 years in a lead role and a strong focus on mobile F2P games.
• Proven track record of contributing to or leading the design of successful mobile F2P titles.
• Experience with Match / Puzzle mobile game genres.

• Deep understanding of F2P mobile game design principles, including core gameplay, progression systems, and monetization mechanics.
• Familiarity with live service design and the iterative development process.
• Ability to balance creative innovation with commercial viability.

• Proficiency in analyzing player data and KPIs to inform design decisions.
• Strong problem-solving skills with the ability to propose actionable solutions based on data and insights.

• Exceptional communication, presentation, and leadership skills.
• Ability to manage multiple projects and collaborate effectively across teams and cultures.
• A passion for mentoring and developing talent.

• Experience in games supporting Brand/IP.
• Experience working with external development teams.
• Experience in designing and shipping mobile F2P games.
• Demonstrated agrowth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.

The annual base salary range for this position is between $112,000 - $140,000.

This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate's work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

Don't meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the…