Director of Product Marketing

Overview

At Sift, we’re redefining how modern machines are built, tested, and operated. Our platform gives engineers real-time observability over high-frequency telemetry, eliminating bottlenecks and enabling faster, more reliable development. Sift is hiring a technical communicator to help us go to market more effectively at a critical moment in our growth. Our platform is used by the most advanced engineering teams in aerospace, defense, and next-gen manufacturing.

Reporting to the VP of Marketing, this is an individual contributor role today, with the opportunity to shape and grow the function over time. As product velocity increases, you’ll ensure we can continuously translate technical innovation into compelling, field-ready messaging without pulling product and engineering into every conversation. You’ll scale enablement, lead technical storytelling, and help drive customer education in a category where expectations are evolving, technology is moving fast, but prospects still rely on legacy tools and workflows.

The ideal candidate combines the instincts of a developer advocate with the strategic judgment of a GTM leader. You’ll work closely with product, design, and sales to build content that lands with both engineering teams and executive buyers. This role blends product marketing, market education, and field insight to help us tell a sharper story to support sales efforts.

• Continuously Improve Sales Enablement:
  Build and maintain sales collateral and assets that evolve with the product. Create field-ready decks, demo flows, talk tracks, and objection-handling tools. Help us scale the sales team without scaling dependency on product and engineering.
• Make Customer Education a First-Class Product:
  Help engineers onboard faster and understand the “why” behind Sift. Collaborate on demos, product & feature walkthroughs, and technical content that makes our value self-evident.
• Highlight Sift’s Engineering Advantage:
  Translate deep technical decisions into competitive advantage. Partner with product and forward-deployed engineers to identify what sets us apart, and tell that story in credible, memorable ways across every channel.
• Own Competitive & Market Positioning:
  Monitor adjacent tools and lookalike platforms. Make sure we’re defining the category, not reacting to it. Build tools and messaging that equip the field to defend our position and shift customer perception.
• Showcase Momentum & Social Proof:
  Turn customer wins into strategic assets. Build and scale content programs (case studies, event collateral, press) that demonstrate adoption, traction, and credibility, especially in defense, aerospace, and capital markets.
• Drive Launch Strategy & Messaging:
  Support GTM execution for new features and product lines. Define launch scope, partner with teams across the company, and own the messaging that introduces Sift to new audiences or capabilities.

• Deep Technical Fluency:
  You’ve worked as an engineer, developer, or solutions architect, or spent years adjacent to technical teams. You know how real-world systems are built and can speak with credibility to engineering buyers. Backgrounds in electrical, aerospace, or embedded systems are a strong plus.
• Proven Storytelling Instincts:
  You’ve written technical blogs, product content, tutorials, or launch messaging that engineers actually use. You know how to explain why something matters not just how it works.
• GTM Execution Across Channels:
  You’ve contributed to product launches, sales campaigns, or competitive positioning. You understand how technical messaging shows up across the funnel from web copy to battle cards to founder decks.
• Strong Sales Enablement Muscles:
  You’ve worked with sales before and understand what they need to move deals forward. You can create high-fidelity content that scales effectively.
• Strategic Market Awareness:
  You know how to frame a product in a way that matters to the customer and resonates in the market. You can zoom out to tell a compelling story about the space, the problem, and the stakes.
• Operational Ownership:
  You’ve worked across functions and know how to take initiative, gather…