Sr Manager, Ecommerce

Sr Manager, Ecommerce

Requisition Number: R232667

Company:
American Girl Brands, LLC

Location:

El Segundo, California

Address: 333 Continental Blvd

Zip Code: 90245

Job Category:
Marketing

Pay Range: USD $146,000 and $180,000 Yearly

The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate's work location, skills and experience.

Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard – when everyone can show up as themselves and do their best work every day.

We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Senior Manager, E-commerce is a strategic and analytical digital leader responsible for driving revenue growth, conversion, and profit performance for American Girl’s E-commerce business.

This role serves as the central business owner for , ensuring that all cross-functional partners including Digital Product, UX/UI, Merchandising, Marketing, and IT are aligned to deliver exceptional online experiences and commercial outcomes.

While the role does not directly manage these functions or have direct reports, it requires strong influence, data-driven decision-making, and a deep understanding of the levers that impact online performance.

• Serve as the day-to-day business lead for  performance, accountable for revenue, conversion rate, average order value (AOV), traffic, and customer engagement.
• Develop and execute strategies to improve site conversion and retention in partnership with Marketing, Product, and Merchandising.
• Partner cross-functionally to align promotional calendars, inventory priorities, and digital experience updates to financial goals.
• Use data and insights to identify trends, risks, and opportunities and recommend actions to improve results.

• Own E-commerce KPI tracking and reporting, including traffic, conversion rate, AOV, ROAS, CAC, repeat purchase rate, and bounce rate.
• Translate analytics into actionable insights that drive incremental revenue and customer engagement.
• Collaborate with Analytics, Finance, and Commercial teams to measure SKU productivity, promotional impact, and profitability.
• Develop regular reporting for leadership that summarizes digital performance against plan.

• Partner closely with Merchandising to ensure online assortments, pricing, and availability align with category strategies.
• Collaborate with Digital Product and UX/UI to prioritize site enhancements and A/B testing based on business needs.
• Work with Marketing and CRM teams to improve acquisition, retention, and conversion through campaigns, content, and personalization.
• Coordinate with IT and Operations on site stability, launches, and digital enablement.

• Lead weekly business reviews focused on site performance, key metrics, and upcoming initiatives.
• Partner with internal stakeholders and external vendors to ensure campaigns and site updates execute flawlessly.
• Identify process improvements that enhance agility, reporting, and collaboration between cross-functional teams.

• Bachelor’s degree required;
  Master’s preferred
• 8-10 years of experience in E-commerce, digital marketing, or online business management within a consumer or retail environment
• Proven ability to influence cross-functional teams and manage complex initiatives without direct authority
• Proficiency with E-commerce analytics tools such as GA4, Looker, Power BI, or Adobe Analytics and performance dashboards
• Familiarity with E-commerce platforms such as Shopify Plus or Salesforce Commerce…