Associate Manager, Performance Marketing; Digital Gaming

Posting

Title:

Associate Manager, Performance Marketing (Digital Gaming)

Requisition Number: R231697
Company:
Mattel Sales Corp.

Location:

El Segundo, California
Address: 333 Continental Blvd
Zip Code: 90245
Job Category:
Marketing
Pay Range: USD $91,000 and $135,000 Yearly

The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate's work location, skills and experience.

Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

CREATIVITY IS OUR SUPERPOWER.

Mattel is a leading toy and family entertainment company that creates innovative products and experiences, inspiring fans and developing children through play. We value respect, inclusion, and authenticity, fostering an environment where every team member can contribute their best work.

Mattel Game Studios harnesses iconic brands and IP to produce a wide variety of engaging digital games. Guided by seasoned industry leaders, our team develops innovative and immersive digital experiences that resonate with beloved brands. If you are passionate about gaming and eager to join a forward‑thinking team, this is the opportunity for you.

Mattel Games Studios seeks an analytical and results‑driven Performance Marketing Manager to join our growing mobile marketing team. In this role, you will acquire high‑quality users across our mobile game portfolio, leveraging deep expertise in performance marketing, campaign optimization, and ASO to develop and execute robust growth plans. As a core member of the growth team, you’ll collaborate closely with creative and analytics specialists, manage substantial budgets, and deliver impactful results to drive global expansion for Mattel’s iconic brands.

• Plan, execute, and optimize multi‑channel UA and retargeting campaigns across Meta, Google UAC, Tik Tok, Apple Search Ads, DSPs, CTV, and influencer partnerships.
• Manage multi‑million‑dollar monthly budgets, collaborating with Marketing Analytics on strategic allocation to maximize profitable growth and LTV/ROAS targets.
• Design and execute A/B and multivariate tests on audiences, bids, and funnels, translating results into scalable performance gains.
• Partner with creative teams to develop, test, and scale high‑performing static, video, UGC, and experimental formats informed by performance insights.
• Increase app store visibility and conversion through keyword optimization and asset A/B testing (icons, screenshots, videos) using Sensor Tower and Data.ai.
• Analyze and interpret attribution data from MMP (Singular) and privacy‑first frameworks (SKAN, Privacy Sandbox) to guide strategic decisions.
• Collaborate with product, live‑ops, monetization, and analytics teams to align UA and re‑engagement with in‑game events, content releases, and monetization goals.
• Build and maintain strategic relationships with platform reps, network partners, and agencies to secure betas, negotiate deals, and explore new traffic sources.
• Continuously monitor trends in UA, growth marketing, and competitor strategies to proactively test and scale new channels and formats.

• 3‑5 years of experience managing UA and retargeting campaigns for mobile F2P games, with a proven track record of delivering profitable growth.
• Demonstrated expertise in multi‑channel media buying across major advertising platforms (Meta, Google UAC, Apple Search Ads, Tik Tok, DSPs, mobile ad networks).
• Proven ability to manage and strategically allocate multi‑million‑dollar monthly budgets to maximize LTV and achieve ROAS targets.
• In‑depth knowledge of App Store Optimization (ASO), including keyword strategy, metadata refinement, creative A/B testing, and conversion rate optimization.
• Hands‑on experience working within privacy‑centric frameworks (SKAdNetwork, Privacy Sandbox) and leveraging MMP data (Singular, Apps Flyer, Adjust) to measure and optimize performance.
• Highly iterative marketer with a data‑driven, "test‑and‑learn" mindset, comfortable operating in fast‑moving, ambiguous environments.
• Exceptional communication and…