LA Kings - Sr. Director, Business Intelligence & Customer Analytics - NHL

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Company Information

For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer.

Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations.

If you want to be challenged to up your game and make a difference, then join us in giving the world reason to cheer!

Job Summary

The Sr Director BI & Customer Analytics is responsible for advancing the organization's data and analytics ecosystem to drive revenue growth, enhance fan engagement, and optimize the customer lifecycle. This individual will serve as the primary architect and owner of business intelligence, CRM, and CDP platforms translating data into actionable insights that support performance marketing, audience growth, and sales enablement. The strategic leader will have a particular focus on collaboration with the marketing and sales teams to embed real-time data and insights within the fan journey, personalize communication touchpoints, and develop high-conversion lead cycles.

Essential Functions

• Develop and manage an enterprise-wide analytics infrastructure to deliver timely, actionable insights across all business units. Create dynamic dashboards for key stakeholders across marketing, ticketing, partnerships, and senior leadership, build predictive models to forecast revenue and customer behavior, and collaborate with engineering on data warehouse improvements. Provide BI support to the AHL affiliate and share best practices across the AEG Sports family.

• Lead the strategy and execution of the organization’s CRM, Customer Data Platform (CDP), and Email Service Provider (ESP) systems to ensure a unified fan identity and actionable segmentation across channels. Maintain and enhance integrations with email, app, SMS, digital advertising, lead sources, and sales tools, while ensuring data quality, enrichment, tagging, and compliance across all collection points.

• Partner with the marketing team to develop data-driven campaign strategies that drive engagement across email, mobile app, and SMS channels. Define key audience segments for personalized messaging and lifecycle communications, track and report engagement and conversion metrics, model customer lifetime value, and lead A/B testing to optimize reach, open rates, click-through rates, and conversions.

• Partner with ticketing and premium sales teams to define, score, and route qualified leads from digital channels and marketing campaigns. Build automated lead nurturing workflows using behavioral data and predictive modeling, develop dashboards to monitor lead health and funnel performance, and create closed-loop feedback between marketing and sales to continuously refine targeting and campaign execution.

• Drive measurement and utilization of enterprise KPIs while supporting annual and quarterly strategic planning. Lead strategies to grow first- and zero-party data through acquisition campaigns, fan engagement, and promotional activations. Implement and maintain data governance protocols to ensure security, compliance (e.g., GDPR, CCPA), and cross-platform integrity. Stay current on industry best practices and emerging technologies to keep the team innovative and future-ready.

• Manage and develop a high-performing team of data analysts, CRM…