Sr. Product Manager

Headquartered in El Segundo, CA, Internet Brands® is a leading digital media and software services company serving over 250 million monthly visitors across high-value industries. Backed by KKR and Warburg Pincus, we combine the agility and speed of a start-up with the scale and stability of an established market leader.

Our Legal Division operates the nation’s premier online legal network, anchored by category-leading brands including Avvo, Martindale-Hubbell, Nolo, and Find Law. By leveraging modern data engineering, yield optimization, and performance marketing, we connect over 25 million monthly consumers with trusted legal help while driving scalable growth for thousands of law firms.

As a Product Manager – Data & Analytics in our Legal Division, you will be the backbone of our data-driven growth and marketing operations. You will own our reporting database strategies and analytics infrastructure across our portfolio of legal brands (Avvo, Martindale-Hubbell, Nolo). Partnering closely with Marketing, you will build and maintain the feedback loops that optimize audience targeting, clean and consolidate legacy data streams, and build automated alerting systems to safeguard our core metrics.

• Reporting Database Management & Consolidation:
  Deep-dive into reporting databases to build, maintain, and consolidate legacy dashboards into a single source of truth across brands.
• Marketing Feedback Loops:
  Partner closely with Marketing to maintain and optimize dataset pipelines that feed audience targeting engines and acquisition loops.
• Automated Alerting & Anomaly Defense:
  Establish, monitor, and maintain proactive alert triggers to catch tracking drops, release bugs, or user behavior oddities early.
• Cross-Functional Leadership:
  Own the end-to-end process of your product by driving cross-functional collaboration through defining work documents, leading meetings, and aligning teams across Engineering, Marketing, Customer Success, and Sales across the same set of goals and KPIs.
• End-to-End Ownership:
  Own a multi-quarter strategy, balancing a rolling 6-12 month roadmap. Take full accountability for the product lifecycle—from identifying opportunities in the legal market to defining the vision, building the roadmap, and executing high-impact launches.
• AI-Forward:
  Be deeply comfortable with AI technologies, identifying high-impact opportunities to leverage Generative AI and ML to accelerate our product capabilities.

• Marketing Analytics Integration:
  Familiarity with performance marketing loops, audience segmentation, conversion attribution, and targeting data flows.
• Database & SQL Expertise:
  Advanced proficiency in writing complex SQL queries, navigating relational/non-relational reporting databases, and mapping underlying data schemas.
• Advanced Spreadsheet Proficiency:
  Deep expertise in Google Sheets and Microsoft Excel (e.g., advanced formulas, pivot tables, data modeling, regex) for rapid data triage, ad-hoc lead analysis, and quick stakeholder reporting.
• BI & Analytics Platforms:
  Hands-on experience building and maintaining dashboards in platforms such as Ninjacat AI, Tableau, etc.
• Data Hygiene & Transformation:
  Proven ability to audit, clean, and consolidate disparate datasets, untangling legacy reports into standardized schemas.

At Internet Brands, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the compensation for this role to be in the low- mid $100ks and depend on your skills, qualifications, and experience.

In addition to our awesome culture, we…