Senior Director, Audience Insights

Senior Director, Audience Insights - Spectrum News 1

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Base pay range: $/yr - $/yr.

Eligibility: This role requires the ability to work lawfully in the U.S. without employment-based immigration sponsorship, now or in the future.

• Responsible for managing the audience insights function across the business in alignment with organizational programming objectives.
• Provide senior executives with consumer and industry insights on a range of strategic topics, including brand perception, competitive positioning, and insights to help inform product planning, industry‑wide trends, and competitive research.
• Direct high‑visibility projects to identify and resolve issues of strategic importance to the organization.
• Proactively identify areas of opportunity and/or improvement based on trends in the data and use these insights to inform new products and/or operational improvements.
• Act as the internal expert on planning, execution, measurement, and ROI metrics from an audience data perspective.
• Present data/research insights to editorial teams and key stakeholders across business functions.
• Deliver best‑in‑class research through expert project management, team management, and development of strategic recommendations.
• Identify opportunities to use data to develop new strategies and improve business performance while utilizing knowledge of mathematical modeling and other optimization methods to perform quantitative and qualitative data analysis.
• Analyze marketing and first‑party data to evaluate performance, identify trends, insights, and audience opportunities that inform marketing and engagement strategies.
• Build and maintain dashboards, connecting multiple data sources, to provide stakeholders with real‑time analytics data‑driven presentations with impact.
• Perform other duties as requested.

• Ability to analyze and interpret primary data, including gap analysis, satisfaction and loyalty research.
• Ability to identify research requirements for understanding shortfalls/excesses to appropriate marketing plans, programs, initiatives and directives.
• Ability to communicate deliverables, timelines and obstacles to direct management.
• Proficient in MS Office and strong working knowledge of key customer analysis tools and solutions.
• Ability to document, prepare and present executive‑level presentations.
• Proven team and relationship‑building skills.
• Proven leadership and mentoring skills.

Bachelor’s degree in Research, Marketing, Business, Management or related field or equivalent combination of education and experience.

• Ability to manage all phases of a large project from beginning to end with significant autonomy.
• Knowledge of all major research methodologies, leading companies, associations, publications, industry trends and innovations.
• Knowledge of cable television, internet, media and telephony products and services.

We’re committed to growing a workforce that reflects the customers and communities we serve – providing opportunities for employment and advancement to all team members. Spectrum is an Equal Opportunity Employer, including job seekers with disabilities and veterans.

Culver City, CA