LA Kings - Director, Brand and Creative Marketing

Company Information

For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer.

Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations. If you want to be challenged to up your game and make a difference, then join us in giving world reason to cheer!

The LA Kings Director, Brand and Creative Marketing is responsible for developing, managing, and implementing marketing campaigns and creative for all internal business departments as well as overseeing the Creative Services team. Brand Marketing responsibilities include brand marketing/messaging, establishing and maintaining overarching marketing calendar and developing go-to-market promotional plans for all marketing initiatives, GP partners, merchandise programs, and community/foundation initiatives. Additional brand marketing responsibilities include mobile/event marketing programs, promotional items/giveaways, celebrity/ambassador initiatives, and other fan engagement and acquisition initiatives.

Creative Services responsibilities include establishing creative themes, direction and overseeing production processes to ensure successful and timely delivery of creative asset needs across the business. Additionally, this role will directly oversee the creative services team of graphic designers.

• Responsible for all brand marketing efforts and maintaining the overarching marketing calendar and campaign planning process to support all areas of the business. Work with Ticketing, GP, Community / Foundation, In-Arena, and Marketing/Creative teams to identify, prioritize, and schedule all business initiatives needing marketing support. Lead collaborative process of establishing effective go-to-market promotional plans to support all priority initiatives in the marketing calendar.
• Responsible for developing strategic plans and marketing campaigns to support in season, post season, and offseason fan engagement and acquisition programs. Specific focus on developing strategic promotional and content plans to engage key fan segments (e.g. Cultural Marketing Programs, Theme Nights) and drive fan growth.
• Partner with Social Media and Content Teams to develop high impact creative and unlock incremental fan engagement and acquisition opportunities.
• Oversee the process to develop and source promotional items, working with vendors to plan, purchase, produce, deliver, and distribute promotional items and signage for events.
• Oversee mobile marketing and event activations. Collaborate with Community/Foundation, Ticketing, GP and In-Game teams to ensure high impact activation plans are established and executed effectively
• Oversee Global Partnership marketing plans to activate sponsorship campaigns and achieve goals as outlined in the agreements.
• Oversee Celebrity and Ambassador program plans and activations
• Lead the creative services team and serve as the organization’s creative leader who will drive brand consistency across all fan touchpoints. Build and lead a creative concepting, production, and review process that will ensure this consistency
• Oversee the production and delivery of all creative concepts used in all visual communication mediums. This includes paid advertising (TV, OHH, print, radio), online marketing, website, social media, in-venue (video boards, LED ribbons, and stadium signage), and events (activation spaces, branding, and giveaways)…