Consumer Marketing Manager

About Nexon

Nexon America is a branch of Nexon Co., Ltd., a global video game publisher and leading developer of online virtual worlds for PCs, consoles, and mobile devices. Nexon proudly offers celebrated franchises like Maple Story and Mabinogi that have been enjoyed by millions of players for over two decades. When we founded our Nexon America branch in 2006, we made it our goal to bring those unique games to western players using a player-first approach.

We achieve that goal by applying our team’s outstanding free-to-play expertise and live game support to every decision, every day.

But we’re committed to more than our games! Here at Nexon America, we’re all about open communication, diversity, mutual respect, and collaboration, so we can bring out the best in each other. Nexies find support, friendship, and career growth all in one place! And because we know a healthy work-life balance is the key to happiness, Nexies also enjoy flexible hours, a hybrid work model, and extra perks like food trucks, happy hours, and team events.

It’s why we’ve earned the Great Place to Work certification for 5 years running!

We’re looking to expand our team with passionate individuals who want to learn, play, and grow with us. Ready for a new challenge?

The Consumer Marketing Manager, Lifestyle & Partnerships is a dynamic key player in driving the cultural relevance and audience growth of Nexon’s console, mobile and PC titles across the Western market. This individual contributor role is uniquely positioned at the intersection of gaming, culture, and community, with a mandate to grow upper funnel awareness and player affinity through strategic partnerships, IP crossovers, influencer marketing, and lifestyle activations (street teams, pop-ups, events, merch, and more).

This position is focused on brand amplification across several various marketing verticals where strong communication and strategic thinking is highly critical. It’s ideal for someone with a deep understanding of fandom, creator ecosystems, lifestyle branding, Asian subculture, and the ever-evolving entertainment landscape within gaming. The role requires a creative strategist who’s also a pragmatic doer — capable of building strong cross-functional relationships, managing external partners, and executing programs that bring gaming IP into unexpected places.

We are currently working in the office 2-3x a week in a hybrid work model.

• Identify, pitch, and lead co-marketing initiatives with external partners (brands, lifestyle entities, non-endemic companies) to expand brand footprint and cultural relevance.
• Build and lead influencer and content creator marketing programs, including identifying high-impact talent, overseeing briefing and activation, and reporting on campaign performance KPIs.
• Develop and execute lifestyle-driven marketing efforts such as street teams, on-the-ground activations, brand collaborations, merchandise drops, or events.
• Work closely with PR, community, and social teams to amplify earned media and influencer content across owned channels.
• Coordinate with Nexon HQ teams to ensure regional marketing efforts align with global strategy, while maintaining best practices in the Western market.
• Track performance and ROI of lifestyle and partnership marketing activations, and create reports and decks for internal stakeholders based on agreed upon KPIs.
• Other duties as assigned

• 5+ years of experience in consumer & entertainment marketing, lifestyle marketing, or integrated marketing, with proven track record of leading influencer campaigns, brand partnerships and experiential marketing programs.
• Experience working with content creators across leading platforms such as Tik Tok, You Tube and Twitch.
• Extensive experience working in the video game industry.
• Experience building PowerPoint presentations and reports for internal executive stakeholders.
• Familiarity with marketing KPIs and ability to build reporting decks with strategic insights.
• Strong knowledge of Western gaming communities, media landscape, and fan behavior.
• Excellent communication and collaboration skills to drive alignment across…