Associate Manager, Toy Marketing - HW Monster Truck; Product

Associate Manager, Toy Marketing – HW Monster Truck (Product)

Apply for the Associate Manager, Toy Marketing – HW Monster Truck (Product) role at Mattel, Inc.

$/yr - $/yr

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future.

• Supports the develop toy strategy by segment (core, premium, collector, preschool, etc.).
• Support toy pricing architecture and competitive positioning decisions.
• Partners with leadership to build 3–5 year toy product roadmaps, balancing innovation and refresh cycles.
• Partner with consumer/play insights specific to toy usage and play patterns.
• Collaborate with Design, R&D, and Packaging teams to bring toys from concept to shelf.
• Manage the merchandising outline, and the cadence for how and when product gets to shelf.
• Partner with Sales on channel and retailer-specific needs.
• Own toy business performance (revenue, margin, SKU productivity).
• Provide input to Brand Marketing on strategies, messaging, and feature storytelling.

• 5+ years (3 years with MBA) experience in brand marketing (on brand or agency side), franchise management/marketing, content marketing, or purpose-driven strategy/marketing.
• Project management skills managing complex product development timelines.
• Experience in category management, product marketing, or product development.
• Experience partnering with design and manufacturing.
• Background in CPG or toy companies, ideally with exposure to retail buyer dynamics.
• Strong quantitative/financial skills (forecasting, pricing, SKU productivity analysis).
• Product strategy & roadmap ability to define toy segments, pricing ladders, and innovation cycles.
• Collaboration with design/R&D, comfort working with creative, engineering, and manufacturing teams.
• Retail/channel knowledge: ability to leverage insights to build mass, specialty, and e-commerce distribution strategies.
• Business & financial management: strong grasp of SKU productivity, margin targets, and overall toy category P&L.
• Financial acumen with P&L experience at brand or category level.
• Excellent communication skills: storytelling, presentations, influencing senior leadership. Strong PowerPoint, and proficiency in Outlook, Word, Excel.

The pay range is indicative of projected hiring range; base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.