Social Media Manager

Your Mission:
Lead the Social Revolution at Saviynt

Saviynt’s AI‑powered identity platform manages and governs human and non‑human access to all of an organization’s applications, data, and business processes. Customers trust Saviynt to safeguard their digital assets, drive operational efficiency, and reduce compliance costs.

This social media manager is a strategic storyteller who can translate complex identity security concepts into compelling social content that drives real business outcomes and elevates the brand.

You’re responsible for building brand awareness, engaging our target audience (CISOs, Heads of Identity, security leaders, Chief Data Officers, Chief Technology Officers, etc.), and creating a social presence that reflects our ambition and innovation.

You work cross‑functionally with PR, Content, Creative, and Demand Generation to ensure social amplification at every major moment, from funding announcements to product launches to industry events, while also building the day‑to‑day drumbeat of thought leadership and community engagement. This role is a major brand touchpoint. You will be fundamental in creating the feeling people have about our brand.

• Develop and execute a comprehensive social media strategy aligned with business objectives (brand awareness, pipeline influence, thought leadership, employer branding)
• Act as a consultant to Product Marketing and Demand Generation to ensure product launches and events are supported by engagement‑led tactics (e.g., interactive polls or “behind‑the‑scenes” at shows) rather than just “bulletin board” announcements.
• Own the social calendar across Linked In, X/Twitter, You Tube, and emerging platforms, balancing always‑on content with campaign moments
• Set and track KPIs that matter – engagement rate of target audience, share of voice vs. competitors, audience growth (quality over vanity metrics), content performance, and pipeline influence
• Conduct competitive analysis and social listening to identify trends, opportunities, and threats in the identity security landscape
• Collaborate with Demand Generation to align paid social strategies with organic content for maximum impact
• Present monthly performance reports with insights and recommendations to leadership

• Write high‑quality social copy that is clear, compelling, and on‑brand, adapting tone and style for each platform and audience
• Create and edit multimedia content including static graphics, short‑form video (reels, shorts, Tik Toks), carousels, infographics, GIFs
• Repurpose long‑form content (blogs, podcasts, webinars, events) into snackable, shareable social assets
• Ghostwrite social content for executives (CEO, CMO, product leaders) that builds their personal brands as thought leaders
• Develop creative campaign concepts that are bold, unexpected, and shareable (think Wiz‑style activations)

• Build on and further develop a comprehensive employee advocacy program
• Create toolkits that make it easy for employees to share company news, thought leadership, and culture content.
• Recruit and activate brand ambassadors across departments – sales, customer success, product, engineering
• Provide training on personal branding and effective social sharing
• Track and report on program participation, reach, and engagement
• Celebrate and incentivize top contributors to build momentum and participation

• Monitor and respond to comments, messages, and mentions in real‑time with thoughtfulness and brand voice
• Proactively engage with CISOs, security leaders, industry influencers, analysts, and partners, building relationships, not just broadcasting
• Identify and activate brand advocates – customers, employees, industry voices
• Manage crises or negative sentiment with professionalism and elevate appropriately
• Foster community by creating opportunities for dialogue, not just one‑way communication

• Partner with PR to build the brand, amplify media coverage, exec interviews, and announcements
• Work with Creative to ensure visual assets are on‑brand and platform‑optimized
• Coordinate with Demand Gen and Content…