Associate Manager, Toy Marketing - Dolls; Product

Associate Manager, Toy Marketing - Dolls (Product)

Join to apply for the Associate Manager, Toy Marketing - Dolls (Product) role at Mattel, Inc.

This range is provided by Mattel, Inc. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

$110,000/yr – $125,000/yr

It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Disney Princess is seeking an Associate Manager to bring the magic of Disney to kids around the world through our iconic dolls. In this role, you’ll partner closely with Disney and cross‑functional teams across Mattel to support product development, drive business strategy and create strong marketing assets for the #2 global doll property.

• Assist in gaining buy‑in to global toy strategies across all levels and with Disney, and executional commitment from internal partners to activate across key markets and key lines of business.
• Partner with Mattel leadership and Disney to build 3–5 year toy product roadmaps, balancing innovation and refresh cycles.
• Support toy pricing architecture and competitive positioning decisions.
• Work closely with the Product Design, Packaging and Development teams to bring compelling toys to market on time and on budget, backed by Consumer Insights.
• Communicate regularly with regional marketing teams to understand performance and ensure channel and retailer‑specific needs are met.
• Monitor key trends, brands and competitors’ performance in all markets.
• Own toy business performance (revenue, margin, SKU productivity).
• Manage the merchandising outline and the cadence for how and when product gets to shelf.
• Collaborate with Brand Marketing to brief and deliver strategies, messaging and feature storytelling for global marketing campaigns and assets.
• Work with other Mattel Global Brand teams to share global plans and best practices.
• Present with confidence to drive brand strategy and products.

• 5+ years (3 years with MBA) experience in marketing, preferably in product development.
• Roles in category management, product marketing or product development.
• Background in CPG or toy companies, ideally with exposure to retail buyer dynamics.
• Experience partnering with licensors to deliver impactful product strategy.
• Experience managing complex product development timelines.
• Experience partnering with design and manufacturing.
• Strong quantitative/financial skills (forecasting, pricing, SKU productivity analysis).
• Ability to define toy segments, pricing ladders and innovation cycles for product strategies and roadmaps.
• Ability to comfortably collaborate with creative, engineering and manufacturing teams.
• Ability to leverage insights to build mass, specialty and e‑commerce distribution strategies for retail.
• Strong grasp of SKU productivity, margin targets and overall toy category P&L.
• Experience with P&L at the brand or category level.
• Excellent storytelling and presentation skills, proficiency in PowerPoint, Outlook, Word and Excel.
• Highly organized, independent and detail‑oriented with strong follow‑up skills.
• Strong time‑management, planning and project execution skills.
• Strong interpersonal skills with the ability to build solid collaborative relationships.

• Collaborate:
  We are a part of one team with shared values and common goals. Partnership is our process and our collective capabilities is our superpower.
• Innovate:
  We always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge…