Associate Marketing Manager, NAD

Job Description

The Opportunity:

The Associate Marketing Manager will provide support with marketing and business operations to achieve financial growth and deliver against KPIs for their respective brands. This role will support the Senior Marketing Manager who is responsible for managing non-licensed Dolls portfolios. A deep understanding of the marketing mix coupled with a strong analytical background will help drive our brands forward.

What Your Impact Will Be:

• Manage day-to-day marketing and business operations, including P&L management and ad-hoc reporting
• Leverage data to thoroughly understand performance and make informed decisions on how to drive sales, gain share, and optimize brand strategies
• Manage commercialization – including sell-in to key customers, channel segmentation programs, and pricing
• Deliver in depth forecasting, tracking, and performance reports to impact marketing mix
• Develop brand by activating key marketing programs in the US market
• Drive marketing execution by working with a cross-functional team inclusive of Sales, Global Brand Marketing, Omni-channel Retail Marketing, Demand Planning, etc.
• Become an expert in the category to help drive decisions that lead to share growth

Qualifications:
Qualifications

What We’re Looking For:

_ You have:_

• PASSION for the success of your brands. What does that look like? A proven willingness to go the extra mile, to take on the things that need to be done and a positive attitude that rolls with changes.
• RELATIONSHIP skills that work across teams, licenses and functions. What does that look like? Excellent communication skills, the ability to compromise and the desire to work with skill sets across the entire organization.
• LEADERSHIP ability that ultimately betters the team. What does that look like? The ability to drive change and results through influence and focus and demonstrated expertise in the field.
• STORYTELLING skills that deliver and work across brands. What does that sound like? An exceptional ability to communicate the story of your brand and your passion, with a voice that's strong, clear and focused.
• DESIRE to move Mattel's legacy of success into our future of innovation
• FOUNDATIONAL knowledge of the business objectives related to marketing/brand management, a demonstrated understanding of standard marketing techniques and a basic understanding of annual financial plans.
• Bachelors degree in marketing, business or related field; MBA preferred

** Experience, knowledge, skills required:**

• Minimum 5 years (3 years with MBA) experience in consumer or brand marketing
• Advanced understanding of standard marketing techniques
• Demonstrated leadership, strong analytical and strategic thinking skills
• Excellent written/verbal, time management and quantitative/analytical skills required
• Ability to take conclusions from data and communicate and present those actionable insights to leadership and business executives
• Comfortable taking ownership to drive discussions with cross functional partners resulting in a consensus recommendation

** Preferred Soft Skills** :

• Experience presenting to key stakeholders
• Strong executive presence with excellent communication skills
• Established interpersonal skills with experience managing cross-functional teams
• A problem-solving mentality with the ability to quickly adapt to changing customer needs
• Excellent analytical intuition and critical thinking skills with experience interpreting data
• Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.

The annual base salary range for this position is between $115,000 and $125,000.

** This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

Additional Information

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with…