Manager, Global Social & Digital

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Job Title: Manager, Global Social & Digital Growth

Department: Marketing

Reports to: Associate Director, Social and Digital

Collaboration: Daily collaboration across the Integrated Marketing Team;
Regular collaboration with teams across the organization including Brand Strategy, Marketing Operations, Creative and Content, Communications.

Team Overview: Integrated Marketing is the heartbeat of the marketing department, building seamless and connected pathways to fans to drive growth and engagement. Considering the full marketing mix with a spotlight on digital and social, the integrated marketing team is responsible for developing and executing detailed marketing plans, derived from Brand Strategy with support from Marketing Operations. As fan and channel experts, Integrated Marketing understands and implements the best ways to connect with fans based on campaign objectives.

Position Summary: The Manager of Global Social and Digital Growth is responsible for driving global awareness of the Lakers brand and growing fandom internationally at a rapid scale. The ideal candidate is a paid media expert who understands how to effectively utilize paid placements across social and digital platforms to reach new global audiences. The role will keep a pulse on and understand cultural trends and nuances within priority international markets to drive international fan engagement.

As part of the larger Integrated Marketing plans, this role will promote key marketing initiatives such as tentpoles, seasonal milestones, and cultural moments within priority international markets with support and guidance from Brand Strategy, Marketing Operations, and the broader Integrated Marketing team.

• Lead the creation and execution of a multi-channel paid social strategy. Perform daily management of paid social campaigns across owned channels, including launches, budget management, data tracking, analysis, optimization, and reporting. Drive results including follower growth, increased reach, partnership goals, etc.
• Partner with integrated marketing and social leads to create a growth blueprint with primary focus on social, both worldwide and in select priority markets that connect consumers to the Lakers brand.
• Partner with Creative and Marketing Operations to brief in creative assets needed across campaigns, with attention to fan growth, high-performing engagement, integrated storytelling, global corporate partnerships inclusion and production requirements.
• Serve as liaison to third parties and agencies that collaborate on international initiatives that optimize opportunities to drive growth across international markets.
• Partner with Business Analytics team to ensure regular organic/paid performance and insights reporting on international campaigns and implement learnings for future campaigns.
• Work with Communications to integrate international media relations plans into omni-channel marketing plans.

• Ongoing management of in-market social media accounts.
• Conduct research of priority markets, and maintain a strong pulse on international trends, talent, culture, and nuances that drive fandom across the world. Bring innovative ideas to the table.
• Manage execution of international-focused digital projects such as in-market sweepstakes, IRL activations, and more, working collaboratively with other teams and stakeholders.
• Identify and execute key in-language moments that can be utilized in creative from Media Day, games, press conferences and more.
• Activate digital and social engagement across game day moments including global sponsorship marketing requirements.
• Work with Global Corporate Partnerships to include international partners across digital and social platforms, supporting both brand awareness and performance marketing objectives.
• Responsibilities subject to change based on organizational needs…