Manager, Global Social & Digital

Position Summary

The Manager of Global Social and Digital Growth is responsible for driving global awareness of the Lakers brand and growing fandom internationally at a rapid scale. The ideal candidate is a paid media expert who understands how to effectively utilize paid placements across social and digital platforms to reach new global audiences. The role will keep a pulse on and understand cultural trends and nuances within priority international markets to drive international fan engagement.

As part of the larger Integrated Marketing plans, this role will promote key marketing initiatives such as tentpoles, seasonal milestones, and cultural moments within priority international markets with support and guidance from Brand Strategy, Marketing Operations, and the broader Integrated Marketing team.

• Lead the creation and execution of a multi-channel paid social strategy. Perform daily management of paid social campaigns across owned channels, including launches, budget management, data tracking, analysis, optimization, and reporting. Drive results including follower growth, increased reach, partnership goals, etc. coloring>
• Partner with integrated marketing and social leads to create a growth blueprint with primary focus on social, both worldwide and in select priority markets that connect consumers to the Lakers brand.
• Partner with Creative and Marketing Operations to brief in creative assets needed across campaigns, with attention to fan growth, high-performing engagement, integrated storytelling, global corporate partnerships inclusion and production requirements.
• Serve as liaison to third parties and agencies that collaborate on international initiatives that optimize opportunities to drive growth across international markets.
• Partner with Business Analytics team to ensure regular organic/paid performance and insights reporting on international campaigns and implement learnings for future campaigns.
• Work with Communications to integrate international media
  
  Añ relations plans into omni-channel marketing plans.

• Ongoing management of in-market social media accounts.
• Conduct research of priority markets, and maintain a strong pulse on international trends, talent, culture, and nuances that drive fandom across the world. Bring innovative ideas to the table.
• Manage execution of international-focused digital projects such as in-market sweepstakes, IRL activations, and more, working collaboratively with other teams and stakeholders.
• Identify and execute key in-language moments that can be utilized in creative from Media Day, games, press conferences and more.
• Activate digital and social engagement across game day moments including global sponsorship marketing requirements.
• Work with Global Corporate Partnerships to include international partners across digital and social platforms, supporting both brand awareness and performance marketing objectives.

Responsibilities subject to change based on organizational needs and direction from management.

Bachelor’s degree in marketing, advertising, or related field; advanced and continuing education preferred.

• Minimum 5 years experience in social media marketing (3+ years in paid social required).
• Proven success launching and implementing paid socialvision ad campaigns for가기 high-profile brands.
• Proven success managing reporting of paid performance campaigns and finding efficiencies.
• Proven success with global digital and social activations for a global brand.
• Agency experience or agency management experience a plus.
• International marketing experience a plus.

• Social Media Platform Proficiency (Meta, X, You Tube, Tik Tok etc.)
• Adobe Creative Suite
• Understanding of asset design and production requirements across digital and social platforms.
• Project Management Software (Jira, Trello, Wrike)
• Microsoft Office (including Excel, Word, Outlook, PowerPoint, SharePoint)

• Strong understanding of social media platforms and how to run ad…