Site Merchandising Manager

Fabletics is currently looking for a Site Merchandising Manager. How do you fit in? We’re looking for a strategic, analytically minded Site Merchandising Manager to lead the online shopping experience from strategy through execution. In this role, you will own site merchandising, product presentation, and performance optimization — driving measurable impact on engagement, conversion, and revenue. You bring deep ecommerce expertise, a sharp eye for the customer journey, and the ability to move fluidly between data and creative execution.

You thrive cross-functionally, operate with a high degree of ownership, and are energized by building the systems and processes that make great digital experiences scalable. This role reports into the Director, E-Commerce.

• Own end-to-end site merchandising strategy and execution, ensuring products are effectively presented to maximize engagement and sales
• Plan and execute site updates, including product launches, seasonal collaborations, and promotional events providing occasional early-morning or late-night support during major launches, site updates, or time-sensitive business needs
• Own collecting findings for monthly business review, synthesizing performance data, on-site insights, and cross-functional input (particularly with Ecommerce Operations) into a clear, cohesive narrative for department leadership
• Leverage performance data, including A/B testing and customer behavior insights to optimize product placement, navigation, and on-site discovery
• Utilize AI as a core component of analytical work, including hypothesis generation, exploratory analysis, pattern detection, insight synthesis, and narrative development
• Partner cross-functionally with Product, Marketing, Creative, and PC teams to drive the consumer journey while aligning with marketing priorities and inventory
• Build scalable processes around site deliverables, including calendar management and launch readiness standards
• Optimize and streamline product detail pages (PDPs) with compelling, conversion-focused content that is proven to perform
• Monitor and analyze site performance (conversion, AOV, revenue, engagement) and deliver regular actionable recommendations
• Oversee visual asset production and delivery, ensuring timely execution of high-quality creative
• Develop process for digital asset organization and merchandising workflows to support operational efficiency and speed to market

• Bachelor’s degree or equivalent experience
• 5–7+ years of experience in ecommerce, site merchandising, or digital merchandising
• Strong proficiency with analytics tools (e.g., Tableau, Heap Analytics, Constructor.io)
• Demonstrated experience integrating AI tools into marketing workflows to drive efficiency and reduce manual lift
• Experience defining KPI frameworks and resolving cross-functional metric misalignment
• Comprehensive knowledge of all traffic acquisition channels and their downstream impact on site behavior
• Deep understanding of customer experience, on-site merchandising, and conversion best practices
• Proven ability to translate data into actionable strategies that drive measurable results
• Strong project management and organizational skills with attention to detail
• Excellent cross-functional communication and collaboration skills
• Ideal candidate brings foundational AI literacy, including experience using generative AI tools, and a proactive mindset to experiment with new technologies to drive productivity and innovation.

This role will be based in our El Segundo Headquarters

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