Product Marketing Manager

Hive Watch is a tech-forward, inclusive organization fostering the evolution of the physical security industry. We are a diverse team of forward thinkers who empower each other to find creative and collaborative solutions in an industry ripe for modernization. We are passionate about the problems we’re solving for our customers and equally passionate about the company we’re building.

Hive Watch is here to help security teams pivot from chasing threats to preventing them. We protect organizations, people, and property through the intelligent orchestration of physical security programs. With better communication, more insights, and less “noise”, we are modernizing what it means for businesses and their employees to truly feel safe.

Hive Watch is building the operating layer for enterprise physical security, a platform that unifies fragmented security operation center (SOC) tools and cuts through the noise SOC operators deal with every day. This role is the glue between our product strategy and the tactics that drive results in sales and marketing: positioning, launches, content, and enablement that make the product easy to understand, easy to sell, and easy to adopt.

This is Hive Watch's first dedicated product marketing hire. Product marketing has so far lived with the Head of Marketing; this role takes primary ownership of it, working closely with the Head of Marketing, product management, customer success and sales. For the right person, it's a builder role with a potential path to leading product marketing as a function as Hive Watch scales.

We're looking for someone who is AI-first in how they work, a kind of operating principle. You'll use AI tools as a default part of your process whether drafting copy, synthesizing market and competitive intelligence, or conducting buyer persona research and analysis. Just as important, you'll build that same fluency across the rest of the marketing team, so your review on outputs is scalable.

• Market and buyer intelligence
  . Become the expert on who buys Hive Watch, how they buy, and what drives their decisions.

• Competitive positioning
  . Maintain a sharp, current view of the market and competitive landscapes and how Hive Watch should be positioned within them.

• Voice-of-customer and market research
  . Own an ongoing rhythm of customer and market research (win/loss, customer interviews, market sizing) that feeds positioning, product input, and the rest of go-to-market.

• Messaging and narrative
  . Partner with product, customer success and sales to craft product positioning and messaging that holds up consistently across internal education, sales conversations, the website, and investor-facing materials.

• Product launches
  . Plan and lead cross-functional launches for new products and features, building a repeatable process where one doesn't yet exist.

• Go-to-market planning
  . Together with the digital marketing manager, collaborate and strategize on go-to-market plans for launches and campaigns, for both acquisition (net new) and expansion (customer).

• Sales enablement
  . Equip the sales team with the materials, insights, and positioning they need to run an effective sales process and close deals.

• Content and digital properties
  . Own the product narrative wherever it shows up publicly (i.e. website, digital properties, and broader content efforts) not just sales-facing materials.

• AI-enabled scalability
  . Use AI as a core part of how you and the broader marketing team work and actively build that skill set across the team .

• Thought leadership
  . Support Hive Watch's product point of view externally through copywriting, speaking pitches, presentation creation, and industry engagement channels.

• Program effectiveness
  . Evaluate what's working across…