Assistant Brand Manager

Creating a world where pets live longer, healthier lives, from their very first meal.

Assistant Brand Manager

The Assistant Brand Manager (ABM) supports the Senior Brand Manager in driving strategy and execution for both a scaled brand and an emerging brand. This role focuses heavily on project management, ensuring brand initiatives, product launches, and campaigns are executed on time and aligned with company goals.

The ABM works cross-functionally with creative, operations, product development, and CX teams to keep projects organized, track timelines, and maintain brand consistency across all channels.

• Manage end-to-end project execution, including planning, timelines, and performance analysis, refining strategies to maximize ROI, CVR, AOV, LTV and other relevant metrics.
• Develop and execute integrated marketing campaigns to increase brand awareness, customer acquisition, and loyalty.
• Conduct market, customer, and competitor research to identify trends, opportunities, and potential threats.
• Strategize website merchandising and promotions to drive revenue and product trials.
• Support and enhance customer onboarding and engagement across inserts, autoresponders, email, SMS, and other marketing touchpoints.
• Collaborate with SEO, CX, content, and cross-functional teams (operations, sales, customer service, product development) to ensure alignment and consistent brand messaging.
• Lead brand initiatives to improve customer retention, repeat purchases, lifetime value, and subscription performance.

• Project Management: Proven ability to lead end-to-end project execution, including planning, timeline management, and performance analysis.
• Integrated Marketing
  :
  Proficient in developing and executing multi-channel campaigns to enhance brand awareness, drive customer acquisition, and foster loyalty.
• Customer Onboarding & Retention
  :
  Expertise in optimizing onboarding processes across inserts, email, SMS, and other touchpoints; experience leading initiatives to improve customer retention, lifetime value, and subscription performance.
• Brand Programs & Engagement: Experienced in developing, expanding, and managing brand sampling and gifting programs to increase visibility and engagement.
• E-commerce Expertise: Strong background in optimizing website merchandising and creating promotions to drive revenue growth and product trials.
• Data & Analytics
  :
  Ability to analyze marketing performance and translate insights into actionable strategies; strong knowledge of key metrics such as ROI, CVR, AOV, and LTV.
• Collaboration & Communication
  :
  Strong collaboration skills to work effectively with cross-functional teams and ensure alignment of marketing strategies with brand objectives.
• Creativity & Strategic Thinking: Demonstrated creative thinking paired with strong project management and problem-solving skills to drive impactful brand initiatives.
• Required
  
  Education:
  
  Bachelor’s Degree or equivalent experience
• Preferred Education:
  
  Bachelors Degree in Marketing, Business, or related field
• Required Experience:
  
  4–6 years of experience in brand marketing, digital marketing, or product marketing, preferably in CPG
• Preferred Experience:
  
  Experience with subscription-based businesses, loyalty programs, or pet-related products
• Comprehensive healthcare coverage – We cover
  100% of premiums
  for medical, dental, and vision plans for employee-only plans.
• Annual bonus
• We match up to3.5% of your 401k contributions
  , ensuring your retirement savings grow alongside your career.
• 6 paid sick and mental health days,an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits,…