Marketing Director at Marks Elgin, IL

Job Title:
Marketing Director (Digital Marketing & Construction Tech)

Location: Elgin, IL (Flexible Working Options Available)
Experience Level: Director
Experience

Required:

7+ Years (Minimum 3 Years in Leadership)
Education Level: Bachelors Degree (MBA Preferred)
Job Function: Marketing
Industry: Construction Technology
Total Positions: 1
Visa Sponsorship Eligibility: No
Compensation: $91,000 - $130,000

We are seeking a Marketing Director with strong hands-on digital marketing expertise to develop and execute strategic marketing initiatives that drive brand awareness, customer acquisition, and revenue growth
. This role requires experience in the architecture, interior design, engineering, or construction industry and the ability to actively execute marketing strategies
, not just manage a team. The ideal candidate is both a strategic leader and a hands-on doer
, capable of implementing campaigns while leading a high-performing team.

• Define and execute comprehensive marketing strategies to drive global brand recognition and growth
  .
• Position multiple brands as market leaders in the construction tech industry through targeted campaigns.
• Develop and implement demand generation strategies
  , including account-based marketing (ABM), business development marketing, and digital campaigns
  .

• Manage SEO, SEM, content marketing, social media, and analytics to drive inbound traffic and lead generation.
• Oversee website performance, email marketing, and digital advertising to optimize engagement and conversions.
• Analyze market trends, consumer insights, and competitor activities to continuously refine marketing efforts.

• Build, mentor, and lead a high-performing marketing team
  , ensuring accountability and fostering a collaborative culture.
• Work closely with product, sales, and leadership teams to align marketing initiatives with business objectives.
• Take a hands-on approach while delegating effectively, and be ready to step in and execute marketing initiatives as needed.

7+ years of experience in digital marketing
, with at least 3 years in a leadership role
.
Proven track record of driving revenue growth through brand positioning, demand generation, and digital marketing
.
Strong expertise in SEO, SEM, content marketing, social media, and marketing analytics
.
Experience managing multi-channel marketing campaigns with a data-driven approach.

Excellent leadership, communication, and interpersonal skills
, with experience managing teams and cross-functional collaboration.

Bachelors degree in Marketing, Business, or a related field (MBA is a plus).

Experience in the architecture, interior design, engineering, or construction industry
.
Advanced graphic design and creative skills (Adobe Creative Suite proficiency is a plus).

Experience with
international marketing and global brand strategy
.

Key leadership role in a fast-growing tech company transforming the construction industry.

Opportunity to shape and expand global brand presence
.

Competitive compensation & benefits package
, including health and retirement plans.

Collaborative, innovative, and forward-thinking work environment
.

Flexible working options to support work-life balance.

If you're a strategic, hands-on marketing leader with experience in digital marketing and the construction industry
, we encourage you to apply and help drive the future of construction technology!