Marketing Operations Specialist

About ECC:

Elgin Community College serves over 9,000 students at every stage of their educational journeys, including university transfer programs, career and technical education, continuing education classes, and adult basic education. As a community, we pride ourselves on nurturing a welcoming campus where every person—students, staff members, faculty members, and campus visitors—feels valued. The work of each ECC employee is central to the college’s mission, and as an employer, the college fosters a positive environment through professional challenges, excellent benefits, and opportunities for recognition and camaraderie.

Work Schedule:

Monday - Friday 8AM - 5PM

Rate of Pay/Benefits:

This is a Full-Time Support Staff position at grade 14, with an annual salary range of $54,389 to $72,518 The salary offer will be based on education and experience, in alignment with the College’s compensation philosophy and the current Collective Bargaining Agreement (CBA), if applicable.

Benefits:

• Medical, Dental, Vision Insurance
• Life and Long-Term Disability Insurance
• Flexible Spending Account (FSA, DCA, Commuter)
• Retirement Plans (Pension, 457b, 403b)
• Time Off with Pay
• Professional Development/Expense
• Tuition Reimbursement
• Employee Assistance Program (EAP)
• Sick Banks

FLSA Status:

Non-Exempt

Grant Funded:

No

Job Summary:

An employee in this classification performs work of moderate difficulty by combining knowledge of college offerings, target markets, competitors, and marketing/communications channels to create and execute marketing plans. Work is distinguished by the ability to coordinate implementation of marketing plans, including maintaining budgets, tracking expenditures, collaborating on creative work, writing/editing text, and supporting events. General supervision is received by the assigned manager.

Required Knowledge, Skills & Abilities:

Bachelor’s degree in marketing, communications, or related field and 3-5 years’ experience in marketing/communications field; or equivalent combination of training and experience.

Considerable skill in the use of the Microsoft Office Suite, including but not limited to Word, Excel, Access and Publisher

Demonstrated ability to create complex, multi-channel marketing plans.

Advanced writing/editing skills suitable for print and electronic marketing.

Considerable skill in organizing work to meet established deadlines while maintaining attention to detail;
Excellent proofreading skills.

History of successful collaboration with USPS, mailing houses, other distribution channels and marketing research and analysis to support campaign and channel effectiveness

Proven interpersonal/relationship skills to manage clients and colleagues, creating confidence and satisfaction, and building and maintaining effective relationships.

Project-management experience overseeing multiple tactics through production simultaneously.

Experience creating marketing tactics in print and electronic media (including ads, brochures, direct mail, newsletters, Power Points, radio and video ads, press releases, web pages, social media, etc.).

Experience being a member of a creative team.

Experience creating media plans.

Experience planning and coordinating distribution of pieces—from list purchases/internal requests through merge/purge and quantity tracking to addressing and mailing/electronic delivery.

Excellent oral and written communication and public presentation skills; ability to tailor messages to different media and audiences.

Knowledge of graphic design, print, press pitch, photo, and video production processes.

Availability for crisis management.

Working skill in interpersonal interaction to be applied to a variety of individuals with differing education, ethnic and socio-economic backgrounds.

Must be available to work a flexible schedule, including evenings and weekends when required by the department’s needs.

Desired Knowledge, Skills & Abilities:

Essential Duties:

Maintains expertise in college-wide databases and software tools (i.e., Salesforce, Colleague, Tableau and other identified databases such as email marketing systems), cultivating the ability to reach highly specific internal and external markets by running…