Marketing & Events Manager

Candidates must be located in the Elgin/Chicago area or in commutable distance.

Remote

Sure Werx is a leading manufacturer of innovative safety, tool and equipment products and solutions. Since 1957, we’ve been trusted to keep all who use our products safe in even the most challenging environments. Today, our growing family of world-leading brands serves customers and partners across the U.S., Canada and Europe.

At Sure Werx, you’ll have the opportunity to challenge yourself in a supportive, growth-oriented culture of industry leaders. You’ll help shape our future as we continue to expand into new products, services and markets, and we’ll invest in your development so you can grow your career with us.

The Marketing & Events Manager owns the strategy, planning and execution of Sure Werx’s event marketing portfolio across North America, including trade shows, customer experiences, corporate events, sales meetings and internal meetings. This role translates business priorities into an annual event plan, leads cross-functional event work streams, manages budgets and external partners and establishes consistent process and performance measure that improve event quality, efficiency and business impact.

Based at our US Headquarters in Elgin, the Marketing & Events Manager serves as the primary onsite Marketing liaison and oversees the readiness of company showrooms, customer visits and high-visibility meetings. This is a hands-on role requiring strong project management, attention to detail, and the ability to effectively manage multiple stakeholders, competing priorities, and deadlines.

This position is a full-time hybrid role requiring a minimum of three days per week onsite in our Elgin, Illinois office. While the role participates in the Company's hybrid work program, regular onsite attendance beyond the three-day minimum may be required based on business needs, departmental priorities, and management direction. Travel throughout North America is required.

• Own end-to-end planning, execution and continuous improvement of Sure Werx trade shows, customer-facing events, and industry events across North America.
• Develop and manage the annual trade show and events portfolio, including the master event calendar, project plans, timelines, budgets, and activity trackers.
• Partner closely with Sales, Product Management, Marketing and business leaders to align event objectives with company priorities and maximize brand visibility, customer engagement and business opportunities.
• Lead all aspects of event planning, including booth strategy, product displays, demonstrations, sponsor ships, collateral, attendee engagement and lead-generation initiatives.
• Manage event vendors, exhibit partners, venues, freight providers, and other external suppliers, including contract negotiation, performance management and cost control.
• Oversee trade show assets and inventory, ensuring booths, displays, signage, promotional materials, and product samples are properly maintained, deployed and tracked.
• Coordinate event registrations, team travel arrangements, accommodations, shipping logistics, and onsite requirements for participating employees and stakeholders.
• Serve as the primary onsite event lead for key events, ensuring flawless execution, resolving issues in real time, and delivering a professional and consistent Sure Werx brand experience.
• Lead post-event activities including asset recovery, invoice and expense reconciliation, lead handoff coordination, stakeholder feedback collection, performance reporting, and recommendations for future improvements.
• Analyze event results and key performance indicators to evaluate effectiveness, measure business impact and support data-driven…