VP, Trade Development

Company

Allied Beverage Group, LLC

Location:

Elizabeth, NJ

Vice President, Trade Development

The VP Trade Development is responsible for leading the Division's commercial strategy, portfolio management, business intelligence, revenue growth initiatives, trade marketing execution, digital and eCommerce activation, and talent development. This role partners closely with Brand Owners, Distributors, and internal cross‑functional teams to drive sustainable growth, operational excellence, and strong marketplace execution.

• Lead supplier engagement in the development of the Division's Annual Operating Plan, including goals, commercial strategy, and execution tactics.
• Communicate plans, goals, strategies, and tactics to the sales organization.
• Develop, deploy, and track all Division programming.
• Build strong cross‑functional alignment with Sales, Purchasing, and Operations to ensure seamless Sales & Operations Planning.
• Lead monthly, quarterly, and annual business reviews with Brand Owners.

• Leverage syndicated data, Brand Owner insights, Distributor data, and market intelligence to build deep understanding of categories, brands, competitors, and industry trends.
• Develop commercial strategies and tactics including category management, pricing, promotions, channel segmentation, and activation planning.
• Partner with Brand Owner and Distributor Business Intelligence teams to establish best practices.
• Drive Value Chain Optimization through RGM strategies focused on shelf pricing, price promotions, SKU/size mix, and trade incentives.
• Negotiate margin meld with Brand Owners to ensure fair distributor value share.
• Collaborate with 3rd‑party analytics partners to accelerate RGM initiatives.

• Partner with Brand Owner and Distributor Trade Marketing teams to identify and execute local brand building programs.
• Balance Brand Owner programs with locally driven initiatives that enhance visibility, trial, and adoption.
• Collaborate with Digital & eCommerce teams to advance a world‑class digital agenda for the Division.
• Develop the Division's digital content approach and calendar for trade and consumer audiences.
• Build and deploy customer‑centric eCommerce strategies that drive value for customers and the Division's portfolio.
• Ensure proper transfer and use of digital assets to maintain brand equity and adherence to brand standards.

• Inspire and motivate the Trade Development team and broader Division.
• Lead engaging meetings, provide clear direction, and communicate compelling plans.
• Promote a culture of continuous learning, capability building, and professional development.

• Bachelor's Degree required; MBA or advanced degree preferred.
• 10+ years of progressive commercial strategy and sales leadership experience within beverage alcohol.
• Demonstrated experience managing successful large‑scale distributor‑supplier relationships.
• Engagement with cross‑functional team, with a focus on finance, operations, HR and compliance.
• Mastery of commercial strategy, including customer segmentation, category management, value chain optimization, sales planning & goal delivery, commercial execution and Digital/eCommerce.
• Sharp analytical and financial acumen, fueling team's approach to business planning, tracking, risk and opportunity assessment and timely course correction activities.
• Exceptional interpersonal and communication skills, with ability to build trust and influence across levels, functions and companies.
• Intimate knowledge of state and federal regulations (ABC, TTB).
• Ability to identify critical stakeholders in building and delivering a plan.
• Ability to multi‑task, and to weave together disparate skill sets into a cohesive commercial strategy.
• Ability to hold a Solicitor's Permit.
• WSET Spirits certification (or similar) preferred.

The anticipated salary range for this position is $175,000 to $225,000, depending on qualifications such as experience, education, and skillset. In addition to salary, this role is eligible for a…