Director of Marketing and Communications Job Elizabeth area,New Jersey USA,Marketing / Advertising / PR

Director of Marketing and Communications

Elizabeth, NJ

Institute of Music for Children

Full Time

Posted September 30, 2026

Shape the voice of a dynamic arts organization, connecting young people and families with transformative creative experiences while expanding its visibility, reach, and community impact.

The Institute is seeking a Director of Communications and Marketing to develop and lead integrated strategies that drive program enrollment, deepen family engagement, strengthen donor and stakeholder relationships, and bring the organization’s mission to life through compelling storytelling.

This is a role for someone who is equally comfortable shaping strategy and rolling up their sleeves to execute it. The Director is a creative implementor with high standards for design and storytelling, and the drive to build something meaningful.

Duties and Responsibilities

The ideal candidate brings at least ten years of professional experience—including five or more years in marketing or communications—and a strong command of digital campaigns, content creation, photography and video, public relations, and cross-functional leadership. A passion for the arts, youth development, and equity-centered work is essential.

The Director of Marketing and Communications develops, implements, and tracks the Institute’s short- and long-term communications and marketing strategies. The role leads program enrollment, increases the Institute’s visibility, supports donor and sponsorship development, and communicates directly with Institute families.

The Director oversees the Institute’s external communications, public relations, and marketing functions, including:

Enrollment Marketing and Family Engagement

Develop and implement enrollment campaigns for the Institute’s After school, Summer, and Community Arts Institute programs.
Promote programs through digital marketing, paid digital advertising, email marketing, social media, and other appropriate channels.
Use direct marketing and relationship-based outreach—including phone calls, emails, and follow-up communications to build relationships with prospective and current families and support enrollment and retention.
Serve as a point of contact for families, responding to questions and communicating important program information throughout the enrollment process.
Work closely with program staff to ensure that families receive timely, accurate, accessible, and consistent information.

Digital Marketing and Communications

Maintain the Institute’s digital marketing platforms and collateral, including its website, program webpages, e-newsletters, email campaigns, and social media accounts.
Keep website content current and publish monthly blog posts.
Write, design, and distribute the Institute’s monthly e-newsletter and other email communications.
Manage the Institute’s social media presence, including content planning, production, and scheduling.
Create and maintain print and digital marketing materials using Canva or comparable graphic design software.
Track campaign performance, enrollment inquiries, audience engagement, and other relevant analytics, using findings to improve future marketing efforts.

Content Creation and Storytelling

Document the Institute’s programs, events, students, staff, and community through high-quality photography and video.
Photograph and record routine Institute activities and coordinate with professional contractors when projects require advanced production support.
Interview students, Youth Leaders, families, staff, donors, and community partners to develop written, photographic, and video testimonials.
Organize, maintain, and regularly update the Institute’s digital media library.

Development and Stakeholder Communications

Partner with the Director of…