E-Commerce Marketing Manager

Title

E-Commerce Marketing Manager

Elk Grove, CA (Hybrid – 3 days on site)

$110,000 – $125,000 per year

$15% bonus plus benefits

Full-time (Direct Hire/FTE)

US Citizen, Green Card holder, or Authorised to Work in the U.S.

Jenna Hinkle –

The E-Commerce Marketing Manager is responsible for driving traffic, conversion and revenue growth on the client’s digital storefront. The role oversees paid search and ensures that customers around the globe can find, understand and purchase through the website. Success is measured by improvements in acquisition, engagement, conversion rates and ROI.

• Drive on-site initiatives to increase conversion rates (CRO), including testing landing pages, CTAs, and checkout flows.
• Partner with UX/design and development teams to improve navigation, site speed and overall experience.
• Collaborate with development teams to scope and request future web enhancements that support business goals.
• Monitor and analyze funnel metrics (traffic, bounce, add‑to‑cart, checkout) to identify and resolve friction points.
• Oversee the strategy and execution of paid search campaigns (Google Ads, Bing, retargeting) through internal or external resources.
• Guide optimisation of keyword strategy, ad copy and bidding to maximise conversions at efficient CPA.
• Review budget pacing and ensure delivery of weekly/monthly performance reporting.
• Evaluate attribution and revenue impact from paid search efforts.
• Plan and execute promotional calendars, pricing tests and on‑site merchandising campaigns.
• Track promotional performance and recommend adjustments based on customer response.
• Use analytics tools (GA4, Google Ads, etc.) to track KPIs and guide real‑time optimisations.
• Conduct A/B testing across SEM and site experiences to improve ROI.
• Manage a small team responsible for execution across SEM, site updates and campaign support.
• Coordinate with product, IT, creative and sales teams to deliver digital initiatives on time and on budget.
• Oversee vendor and agency relationships to scale SEM efforts.

• Bachelor’s degree in Marketing, Business or related field.
• 5‑7 years of experience in e‑commerce marketing with direct ownership of SEM and site optimisation.
• Strategic planning, marketing and product launch experience in SaaS.
• Cost analysis, ROI and financial modelling expertise.
• Proven track record improving traffic, conversion and revenue through paid search and site initiatives.
• Experience with localisation and international e‑commerce operations.
• Strong analytical skills with the ability to translate data into action.
• Hands‑on proficiency with Google Ads, Bing Ads, GA4, SEMrush (or similar platforms).
• Hands‑on experience with a commerce site.

INSPYR Solutions provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, INSPYR Solutions complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.