Cannabis Merchandising & Purchasing Lead

Who we are:

At Vireo, we’re growing something bigger than a business. With roughly 4,500 team members, over 1 million square feet of cultivation space, and more than 170 dispensaries across 10+ states, we’re one of the fastest-growing platforms in the industry. The best part is that we’re just getting started.

What sets us apart isn’t just our footprint. It’s our people. From cultivation and manufacturing to retail, corporate operations, and our expanding agribusiness ventures, every role here plays a real part in shaping where this industry goes next. We look for people with drive, a positive attitude, and a genuine desire to make a difference and in return, we offer real opportunities to grow, contribute, and make an impact.

We’re also proud to be one of the most diverse and inclusive workplaces in cannabis. Our culture is built on collaboration, respect, and continuous improvement. This shows in how we support each other, engage with our communities, and celebrate wins together.

If you’re ready to turn your passion into a career, we’d love to have you on the team. Let’s grow the future together.

What the roleis about:

This is a new role and a new department for Vireo Health of Minnesota. Partnering directly with the Head of Market on merchandising and purchasing strategy, the Merchandising and Purchasing Manager will build and lead the company's first merchandising and purchasing department, supported by a small team of one to two people, and owning the product assortment across all Minnesota retail locations, from purchasing and vendor relationships to pricing, allocation, and in-store and digital presentation.

Using sell-through and SKU-level data, this person makes sure every store carries the right mix of Vireo-produced and third-party products, in the right depth, at the right time, for both medical patients and adult-use customers, while keeping every purchase compliant with Minnesota Office of Cannabis Management requirements. Regular travel between retail locations is required.

Whatimpact you’llmake:

• Partner directly with the Head of Market to set Minnesota merchandising and purchasing strategy, including assortment direction, the balance of Vireo produced and third-party products, pricing strategy, margin targets, and the open-to-buy budget, and report regularly on sales, margin, inventory, and progress against the plan

• Establish the merchandising and purchasing department with the Head of Market, including its standard operating procedures and performance measures (gross margin, inventory turns, in-stock rate, sell-through, aged inventory, and shrink), and hire and develop a small team of one to two people as the department grows

• Own purchasing of all cannabis, hemp-derived, and non-cannabis inventory and manage SKU life cycles, making add, keep, and discontinue decisions to meet customer demand and margin goals

• Own allocation of Vireo-produced products across Minnesota stores, and partner with production and supply chain on demand forecasts, production planning, and new product needs

• Generate and approve purchase orders, set par levels, coordinate transfers, and execute markdowns to prevent out-of-stocks and overstock and move slow-moving or aged inventory

• Source, negotiate with, and evaluate licensed cannabis and hemp vendors and non-cannabis suppliers, including vendor-funded promotions and product education for retail teams

• Lead in-store and digital merchandising (displays, planograms, online menus, and e-commerce product pages) and own accurate product data across POS, e-commerce, and inventory systems

• Own the retail promotional calendar for Vireo stores, choosing which products go on promotion, when, and at what price, and coordinate product launches and supply of Vireo-made…