District Sales Manager for Percussion - West

At Conn Selmer, we’re passionate about music and dedicated to producing the highest-quality instruments for musicians of all skill levels. We value Integrity, Excellence, Teamwork, Inclusivity, and Innovation. For more information, visit  Conn Selmer/Ludwig is seeking a high-performing District Sales Manager to lead dealer relationships, drive sales growth, and cultivate demand in the western United States within the combo percussion category.

• Lead strategic territory planning to drive sales growth, including promotions and sales initiatives across assigned accounts
• Plan and execute impactful sales events, trade shows, and territory activities
• Meet or exceed KPIs and strategic growth targets by owning and executing your territory plan
• Act as the primary liaison for all independent dealers in the region, ensuring alignment on programs, promotions, shared goals, and mutual growth opportunities
• Conduct biannual business reviews with key dealers to identify growth strategies and category improvement areas
• Deliver engaging product and sales training for dealers using a mix of digital and in‑person formats
• Maintain accurate CRM data, including trip logs, dealer feedback, leads, opportunities, and competitive insights
• Analyze and report territory performance against monthly and yearly KPIs, identifying areas of opportunity
• Embrace a continuous learning mindset by participating in all management‑sponsored meetings and trainings
• Collaborate with the Director of Sales to drive inventory reduction strategies using current and alternative sales channels

• Bachelor’s degree in Music Business, Music Education, or Music Performance
• A successful track record of sales in the music industry, with stability and experience specifically in the percussion combo category
• A relationship builder who earns trust through consistent support, collaboration, and follow‑through with dealers
• A growth‑minded strategist who brings energy, initiative, and accountability to territory development
• Skilled at balancing long‑term partnerships with short‑term performance targets
• Strong organizational skills with the ability to manage multiple timelines, projects, and cross‑functional initiatives
• Experience using CRM systems (Microsoft Dynamics CE, , or similar) to track territory activity, leads, and outcomes
• Proficient in Microsoft Office Suite (Word, Excel, Outlook, PowerPoint), with a working knowledge of financial principles including margin analysis and sales forecasting
• Exceptional communication skills—verbal, written, listening, and presentation
• Creative and analytical thinker with sound judgment, financial acumen, and the ability to operate effectively in complex or cross‑cultural situations
• A self‑starter with the initiative to challenge the status quo, think outside the box, and deliver results independently and as part of a team
• Confident working with all levels of an organization and capable of shaping strategy while ensuring timely, efficient execution
• Must be able to travel independently up to 50% of the time, including overnight and occasional weekend travel
• Ability to stand for extended periods, sometimes up to 12 hours, during trade shows, events, and dealer visits
• Ability to sit for long durations while driving or working at a desk
• Must be able to lift and transport up to 50 lbs for event setup and teardown, including instrument displays and promotional materials

• Mid‑Senior level

• Part‑time

• Sales and Business Development

• Manufacturing