Marketing Coordinator

Marketing Coordinator – Davis & Elkins College

Job Title:

Marketing Coordinator
FLSA Status:
Exempt

Employment Type:

Full‑time
Seniority Level: Entry level

Davis & Elkins College, a private liberal arts institution nestled in the mountains of Elkins, West Virginia, is dedicated to providing a supportive and engaging environment that fosters intellectual growth, personal development, and lifelong learning. The Marketing Coordinator plays an integral role in advancing the College’s brand identity and storytelling across multiple platforms. As part of a small and collaborative marketing team, this position supports the development and implementation of strategic marketing, communications, and digital media initiatives that enhance institutional visibility, engagement, and student recruitment.

The ideal candidate will possess strong creative and technical skills in graphic design, social media management, and content creation. Additional consideration will be given to candidates with experience in digital advertising and marketing data analytics.

• Design and produce high‑quality digital and print materials, including social media graphics, flyers, brochures, ads, event signage, and other marketing collateral consistent with brand standards.
• Manage social media accounts across multiple platforms (Instagram, Facebook, X, Linked In, Tik Tok, etc.), including content creation, scheduling, posting, and analytics.
• Collaborate with departments to promote programs, events, and campus initiatives through engaging digital storytelling.
• Assist in developing and implementing marketing campaigns aligned with institutional goals.
• Capture photo and video content at campus events, student activities, and special occasions.
• Edit and produce short‑form videos and promotional materials for social media and web platforms.
• Maintain organized archives of digital assets and ensure consistent branding across all communications.
• Support digital advertising initiatives as needed.
• Track performance metrics and provide reports on engagement and campaign effectiveness; participate in marketing team meetings.
• General office duties as needed.
• Perform other duties as assigned by the Director of Marketing and Communications.

• Bachelor’s degree in marketing, communications, graphic design, or a related field.
• Demonstrated proficiency with Cap Cut or similar, Canva and/or Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, or similar).
• Experience in photography and videography, including photo/video editing.
• Experience managing and growing social media platforms for an organization or brand.
• Strong written, visual, and verbal communication skills.
• Excellent attention to detail and ability to manage multiple projects with tight deadlines.
• Collaborative mindset with the ability to work effectively across departments.

• Experience in higher education or nonprofit marketing environments.
• Knowledge of social media scheduling and analytics tools (e.g., Meta Business Suite, Buffer, etc.).

The successful candidate will demonstrate strong creative and technical skills with the ability to manage multiple projects in a fast‑paced environment. They should be proficient in Canva and/or Adobe Creative Suite, with experience in graphic design, social media management, and content creation. The Marketing Coordinator must have strong interpersonal communication skills and enthusiasm to work collaboratively with different internal groups, understand their communications and marketing needs, and translate messaging into audience‑friendly materials that meet marketing and communications goals and objectives.

The role requires excellent written and visual communication skills, attention to detail, and a collaborative mindset to work effectively across departments. Candidates should be comfortable managing social media platforms, producing photo and video content, and analyzing performance metrics. The ability to work independently with limited oversight is essential, as is a proactive approach to problem‑solving and meeting tight deadlines while maintaining high‑quality standards.

The Marketing Coordinator reports to the Director of Marketing and Communications and assists in developing comprehensive communications plans and multimedia campaigns.

Typically requires sitting, standing, bending, keying, talking, hearing, seeing and repetitive motions. May be required to travel/walk on campus from building‑to‑building frequently.

Applicants should submit a cover letter, resume, and names and contact information of at least three professional references via email to Erin Quint, Assistant Director of Human Resources ase write “Marketing Coordinator” in the subject line.