Marketing Specialist

RAM Enterprise, Inc. is looking for an experienced, observant, and motivated individual to join us as a Marketing Specialist. This will be an exempt salary position reporting directly to the VP.

Safety:

• Actively promote safety as the company’s number one priority.
• SPADE (Safe People Always Determine Excellence) Program recognizing when co-workers go above and beyond)

• Serve as the primary point of contact for internal teams and external vendors, ensuring seamless communication and project flow.
• Stay informed about emerging technologies and trends in digital marketing, proactively seeking opportunities to innovate and drive growth for the business.
• Support the development of strategic marketing documents, including marketing plans, creative briefs and campaign timelines supporting marketing efforts
• Update marketing budget on an ongoing basis to ensure spend is within approved budget
• Stay up to date with the latest social media best practices, search engine algorithm changes and marketing technologies.
• Care for our digital reputation by monitoring and responding to reviews

• Manage paid advertising campaigns across platforms such as Google Ads, social media advertising, and display advertising networks, from campaign setup to budget management and performance analysis.
• Create, maintain and implement digital marketing and editorial calendars, including email, social media, print advertising, digital advertising and other platforms.
• Develop, implement, and execute social media, email and SMS strategies to engage and retain customers, leveraging technology to drive sales and increase brand loyalty.
• Build and maintain subscriber lists, ensuring compliance with GDPR, CAN-SPAM, and other relevant regulations

• Research and understand the competitive landscape for products and services to develop value differentiation and opportunities to improve our place in the market.
• Develop compelling competitive assets and messaging that drive engagement and interest.
• Complete various graphic design and content requests using established company brand guidelines

• Responsible for the development and execution of marketing collateral and campaign materials (print and digital); ensure adherence to brand standards
• Compile and publish a monthly newsletter digitally and in print
• Production of RAM Swag (shirts, hats, backpacks, mugs, banners, site signs, booths, buttons, promotional goods)
• Develop photo & video content library for all company marketing activities (social media, email marketing and blog platforms)
• Build a database of project spotlights using pictures taken by Marketing Dept and RAM staff
• Assist in video content creation promoting products, culture, and service
• Develop and post social media content per the established content calendar, within the company brand guidelines

• Track, analyze, and report on the performance of marketing initiatives.
• Analyze social media metrics to gauge the success of campaigns and strategies, providing monthly reports with actionable insights
• Prepare and present marketing updates and information to sales and leadership team
• Monitor SEO partner to ensure content is accurate and up-to-date; develop and execute organic techniques to enhance website visibility, improve search rankings, and generate comprehensive reports
• Perform ongoing website audits and continuously monitor website performance.
• Optimize conversion rates across digital channels, including websites, landing pages, and email campaigns, through A/B testing, UX optimization, and other strategies.
• Analyze email marketing performance metrics and KPIs to track campaign effectiveness and identify areas for improvement.

• Work closely with the Sales team to coordinate new product launches, product features, and new and improved customer facing messaging, catalogs, and promotions. As well as monitoring sales revenue and engagement from campaigns
• Communicates effectively and collaboratively with team members to plan thoughtful, impactful, and…