Senior Marketing Specialist

Location: Ellesmere Port Town

We are seeking an experienced Senior Marketing Specialist for our client, a leading European manufacturing company based in the Ellesmere Port area
This hands on operational role will interface regularly with the International Marketing team, and locally with a Senior Marketing Executive.
The role has a strong focus on performance led digital marketing, driving brand awareness, lead generation and customer acquisition, while ensuring marketing investment delivers measurable ROI.
About the job
🌳Senior Marketing Specialist
📍Ellesmere Port (Hybrid)
💰 £45K
💸What You'll Get
 * £45K basic
 
* 25 days annual leave + Bank Holidays
 
* Company pension scheme
 
* Company laptop and phone
 
* Hybrid working
🧭Role & Responsibilities
 
* Own and deliver the digital channel planning
 
* Act as the internal digital subject-matter expert
 
* Identify opportunities for selective non-digital marketing activity
 
* Manage performance through hands on operational marketing activity
 
* Drive continuous optimisation of lead generation
 
* Monitor campaign effectiveness and adjust investment to maximise ROI
 
* Continuously improve the end-to-end digital customer journey
 
* Identify opportunities & actively enhance UX, CRO and engagement
 
* Own digital reporting and performance dashboards (GA4, Looker Studio or equivalent)
 
* Analyse customer behaviour and campaign performance
 
* Own and collaborate with colleagues on SEO plans, activities and organic performance
 
* Collaborate with international teams to localise content effectively for IE and UK markets
 
* Manage relationships with external digital agencies and technology partners
 
* Own the local marketing budget
 
* Set clear KPIs, evaluate agency performance and drive continuous improvement
 
* Work cross-functionally with Sales, Engineering, Customer Care, IT and Finance
 
* Ensure alignment between local and international marketing strategies
📋Skills & Experience Required
 
* 5+ years’ experience in a digital or performance marketing role
 
* Proven experience managing PPC and paid social campaigns with measurable ROI
 
* Experience managing agencies and external partners
 
* Strong understanding of analytics platforms (GA4, Looker Studio or similar)
 
* Familiar with CRM systems – Hubspot experience advantageous
 
* Commercially minded with strong performance focus
 
* Data driven decision maker