Senior Marketing Specialist

Position: Senior Marketing Specialist (Permanent)
Location: Ellesmere Port Town

We are seeking an experienced Senior Marketing Specialist for our client, a leading European manufacturing company based in the Ellesmere Port area
This hands on operational role will interface regularly with the International Marketing team, and locally with a Senior Marketing Executive.
The role has a strong focus on performance led digital marketing, driving brand awareness, lead generation and customer acquisition, while ensuring marketing investment delivers measurable ROI.
About the job
🌳Senior Marketing Specialist
📍Ellesmere Port (Hybrid)
💰 £45K
💸What You'll Get
* £45K basic

* 25 days annual leave + Bank Holidays

* Company pension scheme

* Company laptop and phone

* Hybrid working
🧭Role & Responsibilities

* Own and deliver the digital channel planning

* Act as the internal digital subject-matter expert

* Identify opportunities for selective non-digital marketing activity

* Manage performance through hands on operational marketing activity

* Drive continuous optimisation of lead generation

* Monitor campaign effectiveness and adjust investment to maximise ROI

* Continuously improve the end-to-end digital customer journey

* Identify opportunities & actively enhance UX, CRO and engagement

* Own digital reporting and performance dashboards (GA4, Looker Studio or equivalent)

* Analyse customer behaviour and campaign performance

* Own and collaborate with colleagues on SEO plans, activities and organic performance

* Collaborate with international teams to localise content effectively for IE and UK markets

* Manage relationships with external digital agencies and technology partners

* Own the local marketing budget

* Set clear KPIs, evaluate agency performance and drive continuous improvement

* Work cross-functionally with Sales, Engineering, Customer Care, IT and Finance

* Ensure alignment between local and international marketing strategies
📋Skills & Experience Required

* 5+ years’ experience in a digital or performance marketing role

* Proven experience managing PPC and paid social campaigns with measurable ROI

* Experience managing agencies and external partners

* Strong understanding of analytics platforms (GA4, Looker Studio or similar)

* Familiar with CRM systems – Hubspot experience advantageous

* Commercially minded with strong performance focus

* Data driven decision maker