Inside Salesperson; Equipment Re-rental
Listed on 2025-11-29
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Sales
Sales Representative, Inside Sales
Inside Salesperson (Equipment Re-rental)
Do you possess two-three years of inside sales experience? Are you familiar with the construction equipment industry? Might you enjoy the opportunity to work with an established organization at the top of its equipment re-rental industry niche? If this describes you, we would love to talk with you about joining our team as an Inside Salesperson with USM ReRents!
USM ReRents is the leading aerial construction equipment re-rental company in North America, supplying large boom lifts, compact atrium crawlers and heavy‑capacity telehandlers to large equipment rental yards/companies throughout the US and Canada (who, in turn, rent these machines to the end user – most often a construction contractor). High demand for specialized rental equipment – and for USM ReRents expanding equipment fleet – spurs our active search for an Inside Salesperson.
The Inside Salesperson is responsible for establishing new customer relationships and for further developing & strengthening partnerships with existing customers as well. This requires a professional inside salesperson to effectively and efficiently respond to inquiries from national, regional and local construction equipment rental companies across the states to re‑rent from USM’s aerial lift fleet. The Inside Salesperson works closely with our Rental Coordinators, Fleet Service professionals, and the Sales team.
Role& Responsibilities
- Source and build relationships with new rental customers
- Further develop and strengthen existing relationships with rental customers
- Grow monthly rental revenue by driving wholesale re‑rental business
- Educate customers on specialized equipment uses, applications and the USM rental and contract process
- Consistently maintain all records of sales activity in company CRM (Pipedrive)
- Foster a collaborative work environment by communicating frequently, effectively and respectfully with rental coordinators, fleet service specialists, equipment repair technicians and the sales team
- High School Diploma or General Education Diploma (GED)
- 2+ years’ verifiable inside sales experience with equipment. All related equipment experience will be considered.
- Previous work with aerial work platforms, telehandler forklifts and/or general rental equipment is preferred.
- Proven abilities to manage difficult customer situations; to solicit customer feedback to improve service; and to meet/exceed commitments and customer’s expectations.
- Polished ability to resolve occasional conflicts; to keep emotions under control; to remain open to others’ ideas; and to be willing to compromise to affect the best outcomes.
- Demonstrated skills at speaking clearly, confidently, genuinely, persuasively, and respectfully in all situations; at listening to others without interrupting; at obtaining clarification; and at responding well to questions.
- Effective ability to balance individual & team interests; to contribute to a positive team spirit; and to commit to group goals and objectives.
- Proven skills at setting & achieving challenging goals; demonstrating persistence and overcoming obstacles; and moving ahead with positive actions even in the face of ambiguity.
- A keen attention to detail
- Experience working in MS Office software (Outlook, Excel, Word) and in CRM software
Founded in 1990, USM ReRents was the first company in the aerial work platform wholesale rental industry. Our commitment from day one was to rent only to rental companies. We are always our customer’s partner and never their competitor! With over 1,000 rental customers in the United States and Canada, USM ReRents is established as the premier re‑rental partner with whom our customers are able to meet equipment demand (without incurring large capital expenses) while offering to their customers the very best in high‑reach articulating, telescopic & specialty booms, spider lifts (for projects with restricted access or difficult reach), and heavy‑reach / heavy‑capacity telehandlers.
OurOrganizational Values
- Integrity – We strive to be honest and straightforward in all of our dealings. Good, bad, or ugly, we’ll give it to you straight.
- Quality…
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