Business Development Manager - FMCG Brands and Retail

We are a global materials science and digital identification solutions company with locations in over 50 countries, and approximately 35,000 employees worldwide. As a science and innovation company, we believe that diverse teams are stronger teams. We are committed to fostering a culture of curiosity and courage, where you can grow your career with a company that has innovation in its DNA.

Founded on creating real-world impact to enable a better future, we strive to provide an open, collaborative culture where diversity of thought is encouraged and respected. Hear from our employees about what it's like working at Avery Dennison. Learn more at

At Avery Dennison, we work with the biggest brands in the FMCG, apparel, automotive, and pharma industries. Our Schwelm location, founded in 2002, is a collaborative and dynamic environment that supports our Label and Packaging Materials and Graphics division and employs approximately 110 talented individuals. Key functions at this site include Sales, Customer Service & Business Development, offering diverse career paths and opportunities for growth.

Job Description

About the role:

The Business Development Manager (BDM) is a pivotal role responsible for driving new, enterprise-level business for Avery Dennison’s Labeling and Sustainable Packaging solutions. You will identify, develop, and secure direct partnerships with Top FMCG brands and top-tier retailers across Europe, positioning Avery Dennison as their premier innovation partner. This role requires a highly successful track record of securing enterprise-level business opportunities specifically in labels or packaging.

Acting as a trusted advisor to key decision-makers, you will navigate complex, multi-stakeholder environments to deliver tailored solutions that shape the future of sustainable packaging.

Key Responsibilities

Leverage your existing network to build and maintain strong relationships with key decision-makers (Procurement, Packaging Development, Brand Management, Sustainability) across the leading European FMCGs, retailers and contract manufacturers.

• Drive lead generation and cultivate a substantial pipeline of business opportunities; and manage accounts in SFDC while collaborating with sales colleagues to convert these leads into tangible outcomes resulting in specification of Avery Dennison labels at end users.
• Identify unmet needs, provide insights and recommendations for product development and market positioning.
• Navigate long, complex enterprise opportunity cycles, successfully transitioning concepts and sustainability initiatives into tangible commercial wins.
• Establish strong links with the sales team to facilitate opportunities transfer to the converter channel for demand fulfillment.

Qualifications

Required:

• Minimum of Bachelor's degree with a major in Marketing, Business, or a related field. Master’s degree preferred.
• 9+ years of direct B2B enterprise sales or business development experience specifically in labels, packaging materials, or packaging solutions (must-have requirement).
• Proven track record of successfully targeting and generating labels or packaging materials opportunities with leading FMCG brands (e.g. in food, beverages and HPC) and major European retailers with an active, relevant network of decision-makers.

Skills you need to succeed:

• Strong analytical skills, technical aptitude, and influencing/storytelling abilities with a demonstrated track record of scaling multimillion-dollar portfolios.
• Fluency in English (additional languages such as French and German are strongly preferred) and the ability to travel up to 50%.

This is a hybrid position based at our European Headquarters in Oegstgeest, the Netherlands, or…