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Sales Planning Manager

Job in Emeryville, Alameda County, California, 94608, USA
Listing for: Peet’s Coffee
Full Time position
Listed on 2026-01-17
Job specializations:
  • Business
    Business Development
  • Sales
    Business Development, Sales Manager
Salary/Wage Range or Industry Benchmark: 120000 - 140000 USD Yearly USD 120000.00 140000.00 YEAR
Job Description & How to Apply Below
Sales Planning Manager page is loaded## Sales Planning Manager remote type:
Peet’s Corporate locations:
Emeryville, California time type:
Full time posted on:
Posted 2 Days Agojob requisition :
R2508

Peetniks are passionate and authentic, learners and doers, committed to the pursuit of better. The only thing we love more than coffee is our people. The
** Sales Planning Manager
** will play a critical role in driving business growth by developing and executing sales strategies, managing inventory planning, and collaborating cross-functionally. This individual will focus on optimizing sales execution and operational efficiency across both
** CPG distributors and direct/eCommerce customers**, including partners such as
** UNFI, KeHE, Walmart, Amazon, Target, and other key accounts**. By working closely with sales, demand planning, and supply chain teams, this role will ensure seamless product availability, promotional planning, and strategic customer partnerships.
** Key Responsibilities**
* ** Sales Strategy & Execution:
** Drive sales planning efforts by aligning business objectives with customer strategies to maximize revenue and profitability.
* ** New Item Launches & Inventory Management:
** Lead the execution of new product launches and limited-time offers (LTOs) across key accounts, ensuring seamless inventory planning and availability.
* ** Customer

Collaboration:

** Partner with the Sales Team to develop tailored strategies for
** CPG distributors and direct/eCommerce customers
** such as
** UNFI, Whisha, Walmart, Amazon, Target, and other key accounts**, optimizing sales performance and market growth.
* ** Demand Planning & Forecasting:
** Work closely with the
** Demand Planning Team
** to enhance forecasting accuracy and implement advanced planning strategies to support Direct customers.
* ** Cross-Functional Leadership:
** Collaborate with marketing, supply chain, finance, and category management teams to drive successful sales initiatives and ensure alignment across departments.
* ** Performance Analysis & Insights:
** Monitor sales performance, analyze key trends, and provide data-driven recommendations to optimize sales execution.
* ** Promotional Planning:
** Develop and execute promotional programs in collaboration with key stakeholders to drive customer engagement and sales growth.
** Qualifications & Skills**
* *
* Experience:

** 3-5 years of experience in sales planning, category management, or demand planning, preferably within the consumer packaged goods (CPG) industry.
* *
* Education:

** Bachelor’s degree in Business, Marketing, Finance, or a related field is preferred but not required.
* ** Analytical

Skills:

** Strong ability to analyze data, interpret sales trends, and provide actionable insights.
* ** Communication &

Collaboration:

** Excellent interpersonal and communication skills with a proven track record of cross-functional collaboration.
* ** Project Management:
** Strong organizational skills with the ability to manage multiple projects in a fast-paced environment.
* ** Technical Proficiency:
** Proficiency in Microsoft Excel, PowerPoint, and experience with planning tools such as SAP, Nielsen, or other business intelligence platforms.
* ** Customer-Focused:
** Experience working with
** CPG distributors and/or direct & eCommerce customers
** such as
** UNFI, KeHE, Walmart, Amazon, Target**, or similar key partners is preferred.

This description outlines the role’s essential functions but may evolve with business needs.
*
* What We Offer:

** We’re proud to offer a comprehensive package for full-time employees, including but not limited to:
• Recharge Time – Paid vacation, holidays, and sick days.  
• Health & Wellness – Medical, dental, and vision coverage.  
• Future You – 401(k) plan with generous match program to help you save.

• Peace of Mind – Life insurance, disability, and options for HSAs and FSAs.  
• Everyday Perks – Free coffee, fresh baked goods, and discounts.  
• Growth & Support

Career development and an Employee Assistance Program when you need it.

The target annual base salary range for this position is $120,000 – $140,000. The actual base salary offered will depend on a variety of factors,…
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