Content Strategist & Manager

Own and scale the stories, video, and organic content that grow Farrow Built's audience and generate business.

Full-Time | In-Office | Monday–Friday | $20–$30/hour + bonuses

Farrow Built is looking for a highly creative, strategy-minded, and execution-focused Content Strategist and Manager to own and scale our organic content across Tik Tok, Instagram Reels, You Tube Shorts, Linked In, Facebook, You Tube, email, blog content, and emerging social channels.

This role sits at the intersection of content strategy, creative direction, storytelling, video production, audience growth, and lead generation. It is not just a video-editing position.

You will work closely with Duncan to determine what Farrow Built should be saying, how we should say it, who we are trying to reach, and which content is most likely to grow our audience and generate business. Over time, you will become a key creative partner who can direct, coach, and position Duncan on camera while turning everyday work into engaging content.

Employment Type

Full-Time, In-Office

Schedule

Monday–Friday

Compensation

$20–$30/hour + performance bonuses

Location

Enderby, BC + Okanagan/Shuswap travel

• Develop and execute Farrow Built's organic content strategy across multiple platforms.
• Build monthly, weekly, and daily content plans tied to business and marketing objectives.
• Research audience behaviour, trends, platform updates, emerging formats, and high-performing content styles.
• Create content pillars, recurring series, campaign concepts, hooks, and storytelling frameworks.
• Turn customer questions, project activity, job-site moments, company culture, employee stories, and Duncan's ideas into compelling content.
• Test new formats, messaging angles, topics, hooks, and creative concepts, then use results to decide what to repeat, improve, or stop.

• Lead creative planning for short-form and long-form content.
• Direct Duncan, employees, customers, and other on-camera talent during shoots.
• Help Duncan become more natural, effective, and engaging on camera over time.
• Develop hooks, talking points, storytelling frameworks, and video structures designed to retain attention.
• Identify strong content moments during everyday business activity without relying only on pre-scripted shoots.
• Maintain a consistent creative direction and Farrow Built brand voice across organic channels.

• Film team members, customers, job sites, projects, events, and day-to-day company activity.
• Produce and publish approximately 3–6 short-form pieces of content per day across relevant channels.
• Plan, produce, and publish one long-form You Tube video per week.
• Shoot and edit using company-provided cameras, GoPros, DJI equipment, phones, microphones, time-lapse equipment, computers, and software.
• Edit primarily in Cap Cut, creating strong hooks, pacing, captions, graphics, titles, thumbnails, and calls to action.
• Optimize content for Tik Tok, Instagram Reels, You Tube Shorts, Facebook, Linked In, and emerging channels.
• Repurpose long-form videos, conversations, job-site footage, and existing content into multiple useful assets.
• Organize footage and creative assets so production remains efficient and scalable.
• Own Farrow Built's email newsletter process and turn company activity, ideas, videos, and discussions into useful newsletters.
• Convert Duncan's dictated ideas into polished newsletter content when required.
• Upload and publish blog posts to the Farrow Built website.
• Create and publish Linked In articles and other written organic content.
• Repurpose strong ideas across video, email, blog, and social channels while maintaining a consistent company voice.

• Track views, reach, followers, subscribers, engagement, watch time,…