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Digital Marketing Specialist
Job in
Englewood, Arapahoe County, Colorado, 80151, USA
Listed on 2026-01-01
Listing for:
Posterity Health
Full Time
position Listed on 2026-01-01
Job specializations:
-
IT/Tech
Digital Marketing, SEO
Job Description & How to Apply Below
Join to apply for the Digital Marketing Specialist role at Posterity Health
Job Summary
Posterity Health is seeking a results-driven Digital Marketing Specialist to lead our digital strategy, manage our media budget, optimize our website, and drive qualified leads for our fertility-focused health services. This role is ideal for someone passionate about digital innovation, healthcare marketing, and performance analytics.
Job Title
Digital Marketing Specialist
Salary Range
$65,000-$100,000
Location:
Denver, Colorado
Company
Posterity Health
Reports To
CEO
Key Responsibilities
- Digital Media & Budget Management
- Develop and execute paid media campaigns across platforms (Google Ads, Meta, Linked In, etc.)
- Manage and optimize digital advertising budgets to maximize ROI
- Monitor campaign performance and adjust strategies based on analytics
- Website Management
- Oversee website content, structure, and performance
- Collaborate with developers/designers to ensure a user-friendly experience
- Implement SEO best practices to improve organic visibility
- Lead Generation & Conversion
- Design and execute lead generation strategies (landing pages, email campaigns, CTAs)
- Track and analyze lead funnel performance using CRM and analytics tools
- Collaborate with sales and clinical teams to align marketing efforts with patient acquisition goals
- Analytics & Reporting
- Use tools like Google Analytics, Hub Spot, and SEMrush to monitor KPIs
- Provide regular reports on campaign performance, website traffic, and lead quality
- Recommend data-driven improvements to enhance marketing effectiveness
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years of experience in digital marketing, preferably in healthcare or wellness
- Proficiency in Google Ads, Meta Business Suite, SEO tools, and CMS platforms
- Strong analytical skills and experience with marketing automation and CRM systems
- Excellent communication and project management skills
Preferred Skills
- Experience in fertility, men's health, or telehealth services
- Familiarity with HIPAA-compliant marketing practices
- Graphic design or video editing skills a plus
Posterity Health is an equal opportunities employer and welcomes applications from all qualified candidates.
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