Senior Marketing Lead - Website Testing & Optimization

Company Summary

Echo Star is reimagining the future of connectivity. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products. Today, our brands include Boost Mobile, DISH TV, Gen Mobile, Hughes and Sling TV.

Our marketing and advertising teams bring a unique blend of skills to tell the DISH and Sling story. Whether coordinating high-level messaging for the C-suite, interacting with journalists to drive breaking news or launching a campaign around our latest innovation, our team lends their voice to the future of communication.

This position will lead testing and website optimization efforts on  and  This leadership role will steer a cross-functional team to improve onsite engagement, conversion and drive sales throughout the lifecycle. You will be a key member of the Video Services Marketing digital media team and will be responsible for managing test plans and including personalization/segmentation. To achieve your goals, you will lead and manage key initiatives to rapidly iterate and optimize the onsite funnel and marketing tactics and provide valuable insights to help prioritize site capability improvements.

In this role, you will work directly with various departments to develop testing strategies and prioritize work to optimize the onsite experience via test and learn. These teams include but are not limited to product, marketing strategy and media partners, marketing analytics, and our internal creative agency.

• Drive innovative website and ecommerce testing projects that support new customer acquisition and sales growth
• Develop a testing roadmap and lead creation and manage execution of test plans to improve site KPIs
• Create, monitor and share reporting to identify opportunities to improve the performance of site experiences and marketing campaigns to create frictionless customer journeys
• Partner across internal teams and vendor partners to create testing best practices and processes to ensure partners are educated and informed of activities
• Utilize site performance data to strategically assess and provide feedback on acquisition, customer journey and corporate wide initiatives
• Effectively manage collaborative work with cross functional partners including marketing, operations, product and IT

• A bachelor’s degree in marketing or a similar field preferred
• Minimum of 4-6 years of experience in analytics, testing or eCommerce

• Experience with Adobe (Adobe Target, AEM, Analytics, etc) or similar reporting and testing platforms
• Experience collaborating with and managing testing / optimization projects across cross-functional teams
• Understanding of reporting, testing and site UX best practices
• Sound qualitative and quantitative analytical skills and experience with analytics programs such as Adobe Analytics, Google Analytics or Quantum Metrics
• Strong organizational and project management skills to effectively prioritize work
• Able to synthesize, prioritize, and drive results
• Strong communication skills translating data to insights and recommendations

Visa sponsorship not available for this role.

Candidates must be willing to participate in at least one in-person interview.

Compensation: $83,950.00/Year - $/Year

We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: DISH Benefits.

The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location.

Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check. Our company is committed to fostering an inclusive and equitable workplace where every individual has the opportunity to succeed. We are dedicated to providing individuals with criminal or arrest records a fair chance of employment in accordance with local, state, and federal laws.

The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled.

We pride ourselves on developing and promoting talent as an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. Echo Star will accommodate the sincerely held religious beliefs of employees if such accommodations are not undue hardships and are otherwise within the bounds of applicable law.

All qualified applicants with arrest or conviction records will be considered for employment in accordance with local,…