ECommerce Optimization Manager

What Success Looks Like (Objectives):

Candidates must be willing to participate in at least one in-person on-site interview.

The eCommerce Testing and Optimization  Manager will architect and lead the enterprise-wide experimentation roadmap for DISH and Sling TV. This is a high-impact leadership role responsible for transforming site and customer insights into high-growth revenue engines. Rather than simply executing requests, you will serve as a strategic consultant to the business—prioritizing high-potential opportunities, standardizing testing methodologies, and scaling a world-class personalization program.

Your mission is to maximize the performance of our site experiences by creating a frictionless, data-backed path to purchase that converts browsers into long-term subscribers.

Key Responsibilities:

Build and manage a centralized, multi-quarter testing roadmap; shift the program from reactive "one-off" tests to a proactive strategy focused on optimization, personalization and long-term sales growth in close partnership with our Site Merch and Personalization leads

Establish a rigorous framework for assessing optimization opportunities; use a "Value vs. Effort" scoring model to ensure resources are focused on the initiatives with the highest potential for impact on  and sling.comLead cross-functional workshops with cross functional teams to translate business pain points into sophisticated A/B and multivariate test plans that yield statistically significant and actionable results Direct the sales funnel analysis, identifying drop-off points and friction in the user journey;

leverage Quantum Metric and Adobe Target to identify opportunities to improve performance and test into those strategies

Spearhead a high-visibility cross-functional workstream dedicated to conversion improvement; act as the primary bridge between operations teams and stakeholders to ensure strategic alignment

Ensure we are fully utilizing our Mar Tech stack by partnering across teams, and staying ahead of industry trends in AI optimization

Serve as the internal evangelist for a "test-and-learn" culture, sharing insights and best practices across the organization to ensure that every digital touchpoint is informed by data

Core Skills, Competencies, and Key Experiences (What you’ll bring)

Education and Experience:

Bachelor’s degree in a quantitative or business field (Marketing, Statistics, Economics, etc.). An MBA or specialized certifications (e.g., CXL, Adobe Certified Expert) is highly preferred6+ years of experience in digital marketing or e-commerce, with at least 3 years specifically dedicated to Conversion Rate Optimization (CRO) and A/B testing leadership on high-traffic, enterprise-level web properties

Skills and

Qualifications:

Proven ability to move beyond tactical execution to build and manage a holistic experimentation roadmap that directly correlates digital testing to bottom-line revenue and subscriber growth

Understanding of experimentation design (test duration, sample size, significance, and power) and the ability to explain complex statistical outcomes to non-technical stakeholders

Understanding of Adobe Experience Cloud (specifically Adobe Target and AEM) and behavioral analytics platforms (e.g., Quantum Metric, Content Square, or Full Story) to drive personalization at scale

Proficiency in Adobe Analytics or Google Analytics, with a demonstrated ability to synthesize multiple data sources in cohesive insights and actions

Strong  interpersonal skills with a "consultative" leadership style; proven success in navigating complex organizational structures to influence across teams including Product, Brand and Media teams

Organizational skills with experience using framework models (e.g., PIE, RICE, or ICE) to…