Senior Director of AdTech Architecture – FreeWheel

Free Wheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we’re making it easier for buyers and sellers to transact across all screens, data types, and sales channels. As a global company, we have offices in nine countries and can insert advertisements around the world.

Job Summary Free Wheel ’s Enterprise Architecture team partners closely with Product Management and Engineering to translate business strategy, market opportunities, Product roadmaps, and technology constraints into scalable product architectures and Engineering roadmaps. The Senior Director, Enterprise Architecture is the senior leader responsible for building and leading a team of Enterprise Architects supporting Free Wheel’s product portfolio and providing technical direction to the Engineering organization.

This role combines people leadership, portfolio-level architecture leadership, and organizational influence. The Sr Director will shape the architecture strategy for Free Wheel’s AdTech platforms, establish architecture governance and standards, guide investment decisions, and ensure product and engineering teams are aligned on pragmatic, scalable, secure, and cost-efficient technology choices. The leader in this role will also help modernize the architecture practice, elevate solution quality across the portfolio, and build strong partnerships with Product, Engineering, Operations, Security, Data, and client-facing stakeholders.

Job Description Core Responsibilities Lead, develop, and manage a team of Enterprise Architects who align to Product domains and partner closely with Engineering teams across Free Wheel’s AdTech platforms.

Define and drive the Enterprise Architecture vision, operating model, and engagement approach for Product-facing EA, ensuring architecture work is tightly connected to business outcomes, product strategy, and delivery priorities.

Serve as a strategic technology advisor to Product Management and Engineering leadership, translating market opportunities, portfolio priorities, and client requirements into actionable architecture direction and investment recommendations.

Oversee creation of solution blueprints, reference architectures, architecture decision records (ADRs), roadmaps, and target-state designs that improve consistency, reuse, and execution quality across the portfolio.

Establish and run effective architecture governance mechanisms, including design reviews, decision forums, standards management, exception handling, and architecture lifecycle oversight.

Guide architectural direction for distributed, cloud-native systems spanning ad serving, SSP, DSP, audience/identity, measurement, revenue science, APIs, and data platforms.

Ensure architectural strategies balance speed of delivery with long-term maintainability, operability, resiliency, privacy, security, interoperability, and cost efficiency.

Partner with Infrastructure & Platform Architecture so that our products and solutions are consistent with EA’s technical direction on platform modernization, domain boundaries, integration patterns, event-driven architectures, data contracts, and shared platform capabilities.

Shape portfolio-level roadmaps that reduce technical debt, rationalize legacy patterns, and create reusable platforms, paved roads, and golden paths for engineering teams.

Influence build, buy, extend, customize, and retire decisions by evaluating business value, complexity, architectural fit, risk, and total cost of ownership.

Take part in identifying opportunities to apply generative AI and agentic AI across product and internal workflows.  Play a lead role in establishing architecture guardrails…