Product Specialist - Volkswagen

Job Description

Location: Donnelly Bros, 101 Irvinestown Road, Kilmacormick

As Donnelly Group Enniskillen continues to grow its Volkswagen business, we're looking for energetic, motivated people to join us on this exciting journey.

We're recruiting a Volkswagen Product Specialist who can deliver a customer experience that reflects the high standards, professionalism, and customer-first approach that have made Donnelly Group one of the leading names in the motor industry.

This is an exciting opportunity for someone who enjoys working with people, has a passion for delivering exceptional customer experiences, and wants to build a successful career within a progressive and growing business.

What is a Product Specialist?

Think of yourself as a guide; a brand ambassador. The person who makes a customer’s journey memorable, exciting and simple.

• Be the first face-to-face contact for customers, representing both Donnelly Group and Volkswagen
• Engage with customers, presenting and demonstrating vehicles
• Become an expert in the full Volkswagen model range
• Deliver personalised experiences built on understanding customer needs and behaviours
• Work closely with the wider sales and customer service teams to uphold our brand promise

Why join us?

• Currently in sales but not feeling inspired
• Working in a people-focused role but lacking career progression
• Looking for structured training and development
• Or simply ready for a more dynamic, fulfilling career

…This could be your opportunity to step into a role with real growth potential, where your energy and motivation matter more than prior sales experience.

When You Join, You’ll Enrol In The Donnelly Group Training Academy, Beginning a Structured Product Specialist Programme Designed To Set You Up For Success

• Learn about the Donnelly Group — our people, culture and processes
• Gain knowledge of the Volkswagen Group brands and vehicles
• Develop selling, communication and emotional intelligence skills
• Understand customer behaviour to create memorable experiences

After completing the 4-week training programme, you’ll be ready to welcome customers into our new showroom — with continuous development and support as you progress in your career.

We Believe In Rewarding And Supporting Our People

• Competitive Salary
• Contributory Pension
• Life assurance scheme
• Company Health & Wellbeing package which includes membership of Kingsbridge Hospital Diamond Club
• 30 days annual leave
• Cycle to work scheme

This is not an exhaustive list of duties and the post holder will be required to undertake any other reasonable duties discussed and directed by the line manager.

The company reserves the right to expand the short listing criteria to facilitate the short listing process.

Donnelly Group is an equal opportunities employer

The Donnelly Group has been synonymous with the motor industry in Northern Ireland since 1947 when Peter Donnelly started a vehicle repair and taxi business in Caledon on the border of Co Tyrone and Armagh. Since then the Donnelly Group has become the largest family-owned automotive company in Northern Ireland. We offer competitive salaries, industry-leading work-life balance, generous holiday allowance, continuous training and development, wide-ranging benefits, and an opportunity to give volunteering time back to the communities within which we serve through the Donnelly Group Foundation.

Our teams across all our branches get involved with fundraising for our nominated charity partner, through football tournaments, Donnelly Group bake-off events, dragon boat racing, abseiling, cycling events as well as having a ‘Foundation Day’; a paid day off, to get involved with community projects. We like to feel that we work hard and play hard.

• Right to Work in the UK
• Full Valid Drivers Licence
• Educated to GCSE level with 5 passes to include English and Maths at Grade C or above (or equivalent)

• Sales Experience

Friday 28th August, 2026

fulltime

Based on Experience