Marketing Executive

Founded in 2013, Cirrus provides AI-powered contact centre platforms designed to support interactions that solve real problems, for customers and for the people supporting them. The company focuses on helping organisations run customer /citizens operations that feel calmer, more effective, and easier to manage, with technology that works in real-world environments.

Reports to:

Head of Marketing
Direct Reports:
None

Location:

Hybrid with occasional travel

This role is responsible for delivering agreed marketing activity across campaigns, events, webinars and marketing operations.

This is an execution-focused role, taking approved plans from brief through to delivery, follow-up and reporting. Marketing strategy, creative direction and core messaging sit with the Head of Marketing and external creative/content partners. The Marketing Executive is responsible for making sure agreed activity is delivered accurately on time and to the required standard.

As Cirrus has a lean marketing team, the role will also support wider areas of marketing and will offer lots of variety and the opportunity for growth of skill set and knowledge..

Campaigns

* Execute agreed marketing campaigns from brief through to delivery, follow-up and reporting across relevant systems and channels. This includes CRM, marketing automation, email, landing pages, campaign data, tracking and reporting.

Events, Webinars and Round tables

* Deliver agreed events, webinars and round tables from planning through to post-event follow-up and reporting. This includes email communications, registration tracking, landing pages, attendee data, CRM updates and performance reporting.

* Coordinate operational requirements, including suppliers, attendees, speakers, event materials and onsite support where required.

Digital Marketing and Online Presence

* Manage day-to-day website updates, ensuring pages, landing pages, forms, links, calls to action and digital assets are accurate, current and easy to use.

* Monitor website and digital performance using tools such as Google Analytics, Google Search Console, Google Ads, keyword tools and relevant platform analytics. Identify trends, issues and opportunities for improvement.

* Support SEO, AEO, GEO and AI search visibility by helping to ensure website content is clear, well structured, useful, accurate and easy for both buyers and search tools to understand.

Marketing Operations

* Manage the operational setup required to deliver marketing activity across CRM, marketing automation, website, webinar, reporting and project management tools.

* Support lead management processes, including lead allocation, follow-up tracking, campaign attribution and progress updates.

* Maintain general marketing administration, including internal marketing requests, budget updates, purchase orders, handovers and process documentation.

* Previous B2B marketing experience.

* Experience delivering marketing campaigns, events, webinars or digital marketing activity from brief through to delivery, follow-up and reporting.

* Ability to work independently within a small team, manage multiple priorities and keep work moving without constant direction.

* Strong attention to detail and organisational skills, with the ability to manage deadlines, tasks, records, handovers and follow-up actions.

* Clear written and verbal communication skills, with the ability to work effectively with Sales, Customer Success, partners, agencies and internal stakeholders.

* Working knowledge of CRM and marketing automation platforms, such as Salesforce and Salesforce Marketing Cloud, as well as tools such as Canva, Adobe or similar.

* Understanding of digital marketing principles, including email marketing, website performance, SEO, social media, campaign tracking and analytics.

* Strong IT skills, including Microsoft Word, Excel and PowerPoint.

* Confidence using AI tools such as ChatGPT to support research, drafting, productivity and marketing delivery.

* Experience in CCaaS, SaaS, IT, telecoms, customer experience, contact centre technology or another technology sector.

* Experience using tools such as Google Analytics, Google Search Console, Google Ads, Linked In Analytics, Looker Studio, Google Data Studio, SEMrush, Ahrefs or similar.

* Working knowledge of SEO, AEO, GEO or AI search visibility.

* Experience using Adobe Creative Suite, Canva or similar tools for basic design updates and campaign assets.

* Experience working with external creative, content or design agencies.

* Experience producing reports that explain what changed, why it matters and what action should happen next.

The successful candidate will be proactive and comfortable taking ownership in a small marketing team and should take pride in completing their work to a high standard.
They should be able to understand an agreed brief, ask the right questions, identify what needs doing, flag risks early and recommend practical next…