PR & Social Media Manager

Hobbledown, Horton Lane, Epsom, KT19 8PT
, UNITED KINGDOM

Role focus: 80% Social Media | 20% Public Relations

We are looking for a creative, commercially minded and results-driven Social Media & PR Manager to join the Escapade Group marketing team.

This is a highly hands-on role responsible for managing the organic social media presence of six of our seven attractions, alongside supporting PR activity across the wider Group.

Working across a varied portfolio of leisure brands, you will develop engaging social content, grow audiences and communities, increase brand awareness and support visitor acquisition and engagement.

A key part of the role is being out at our attractions: spotting content opportunities, capturing authentic photo and video content and working with site teams to ensure locally generated content supports the wider social strategy and remains consistently on brand.

Manage the organic social media presence of six Escapade Group attractions across platforms including Instagram, Facebook, Tik Tok and You Tube.

Develop and deliver social media strategies for each attraction that support wider brand, marketing and commercial objectives.

Create clear content pillars and channel approaches for each brand, recognising their different audiences, propositions, events and priorities.

Manage content calendars across all six attractions, maintaining a strong and consistent flow of relevant content throughout the year.

Work closely with the wider marketing team to integrate social activity into campaigns, events, seasonal activity, promotions and commercial priorities.

Balance planned content with the flexibility to respond quickly to emerging trends and opportunities.

Regularly visit our attractions to identify stories and capture engaging, high-quality photo and video content.

Create content that brings our attractions to life, including visitor experiences, events, animals, behind-the-scenes activity, team stories and reactive opportunities.

Produce and edit social-first short-form video for channels such as Tik Tok, Instagram Reels, Facebook and You Tube Shorts.

Create content quickly and confidently using a mobile phone and appropriate editing tools.

Direct colleagues and others on camera when required and identify opportunities that will make audiences stop, watch, engage and share.

Work collaboratively with teams across our attractions to create a mix of centrally produced and locally generated content.

Provide site teams with clear briefs, guidance and direction to help them capture effective social content.

Coordinate content requirements across multiple sites and stakeholders, ensuring activity remains on brand and supports the wider marketing plan.

Schedule and publish content across multiple platforms while maintaining the individual tone of voice and identity of each attraction.

Monitor channels and engage appropriately with comments, messages and conversations.

Encourage audience engagement, user-generated content and visitor advocacy.

Stay close to social trends, platform developments and changing audience behaviours, quickly identifying relevant opportunities for our brands.

Identify and build relationships with relevant influencers and creators who align with our brands and audiences.

Coordinate hosted visits and collaborations that extend reach and generate strong third-party content.

Plan and deliver influencer activity around attraction launches, events and seasonal campaigns.

Monitor social performance across all six attractions, including audience growth, reach, engagement, video views and traffic.

Use data and insight to understand what is working, identify opportunities and continually improve social activity.

Support the development and delivery of PR activity across Escapade Group and its attractions.

Identify stories and opportunities that can generate positive local, regional and national media coverage.

Build and maintain relationships with relevant consumer, family, leisure and local media.

Proactively pitch attractions for news coverage, what's-on content, family features, seasonal round-ups and other editorial opportunities.

Write engaging press releases, media alerts, pitches and supporting PR materials.

Coordinate press visits, launches, broadcast opportunities and other PR events with…