Head of Sales & Marketing

Head of Sales & Marketing

Location:

Kibworth, Leicestershire, LE8 0YE
Company: KSF Global Ltd Role:
Full-time, Permanent Reporting to:
Managing Director Company Overview KSF Global is a growing international supplier of bespoke retail displays, store fixtures, digital retail technology and integrated retail solutions. We work with major retailers and global brands, supporting projects from concept design and engineering through prototyping, manufacturing, warehousing, distribution and installation. As we enter our next stage of growth of broadened product offers (fixture  digital tech) and verticals (retail, hospitality, health wellness, education), we are looking for an experienced Head of Sales & Marketing to lead our commercial growth strategy, strengthen our sales pipeline and build a more structured and scalable approach to new business, account development and marketing.

Role Summary This is a senior, hands-on leadership role for someone who combines strong B2B sales capability with strategic marketing awareness. You will take ownership of KSF's sales and marketing performance, with a particular focus on:
Winning new customers Developing a strong and predictable sales pipeline Increasing revenue from existing accounts Strengthening inbound lead generation Developing strategic partner channels Improving sales processes, forecasting and conversion Building a high-performing sales and marketing function You will work closely with the Managing Director, Head of Accounts, Operations and Product teams to turn KSF's growth strategy into measurable results.

Key Responsibilities Sales Growth & New Business Develop and implement the sales strategy to achieve agreed revenue and growth targets. Build and maintain a strong, qualified and predictable new-business pipeline. Lead targeted outbound activity focused on priority retailers, brands and strategic prospects. Personally support the development and conversion of major opportunities. Lead pitches, proposals, tenders and commercial negotiations where required. Improve lead qualification, opportunity management, conversion rates and sales discipline.

Ensure effective use of CRM, pipeline reporting and sales forecasting. Establish clear sales targets, KPIs and accountability. New Market Development Identify and assess opportunities in new sectors, customer groups, products and geographic markets. Develop practical go-to-market plans for selected growth opportunities. Research market potential, customer needs, competitor activity and routes to market. Build initial target-account lists, partnerships and sales pipelines within new markets.

Test new propositions and adjust commercial approaches based on results. Work closely with Product, Marketing and Operations to ensure KSF can successfully support new market opportunities. Marketing Leadership Develop and oversee a marketing strategy aligned with KSF's commercial objectives. Strengthen inbound lead generation and overall market visibility. Guide digital marketing, SEO, AI/search visibility, social media, email campaigns, content, case studies and events.

Ensure marketing activity is focused on priority customer segments and measurable commercial outcomes. Improve the quality and consistency of sales and marketing collateral. Monitor marketing performance, lead quality, conversion and return on investment. Team Leadership & Development Lead, coach and develop the Sales and Marketing team. Build clear roles, responsibilities, objectives and KPIs across the function. Improve individual and team sales capability through coaching, structured reviews and development plans.

Introduce consistent sales processes, pipeline reviews and performance management. Identify skills or resource gaps and support future recruitment as the business grows. Develop a high-performance culture focused on accountability, collaboration and continuous improvement. Account Growth Work closely with the Head of Accounts to identify opportunities for customer growth, retention and cross-selling. Support the development of clear strategies for stable, growing and newly acquired accounts.

Maintain senior-level relationships with strategically important customers where appropriate. Ensure newly acquired customers are effectively handed over to the Account and Project teams following successful initial conversion. Strategic Partnerships Develop relationships with technology providers, software partners and complementary businesses. Create referral, joint-selling and joint-marketing opportunities. Build a measurable pipeline of partner-generated opportunities. Support development of joint customer propositions and demonstrations.

Commercial Performance Take ownership of sales performance, pipeline and revenue forecasting. Maintain strong awareness of gross margin and the commercial quality of opportunities. Support pricing strategy and major commercial negotiations. Balance revenue growth with profitability, risk and operational capability. Provide…