Sales Manager

At Birchgrove, we’re not just creating places to live - we’re building vibrant communities where people over 65 can truly thrive. Everything we do is rooted in purpose: supporting our residents, empowering our teams, and making every day meaningful.

Just moments from the River Thames and Hampton Court Village, this new community offers 78 elegant apartments across 1.6 acres — bringing Birchgrove living to one of London’s most charming historic areas.

Hampton Court Estate is due to open in June, making this a fantastic opportunity to be part of a brand-new team from the very beginning and help shape an exceptional community for our future residents.

We are excited to present a unique opportunity to join a socially conscious company as a Sales Manager in a developing community site.

As a Sales Manager, you will play a crucial role in promoting and selling the lifestyle and services offered by our community to prospective residents and their families. Your primary responsibility will be to drive occupancy through effective sales strategies, excellent interpersonal skills, and a deep understanding of the unique needs of seniors, with a focus on prospect‑centred selling.

We’re not a traditional transactional sale. Our prospects often feel fear and uncertainty about moving, as they worry about a loss of independence. You will need to become their guide and trusted companion on their journey.

To support them, you must connect on a personal level, untangle their emotions, and help them move forward towards a decision that is right for them.

To be successful in this role you will need to be:

• Approach sales with genuine enthusiasm and passion for promoting the benefits of senior living within the community.
• Convey the warmth and positive aspects of our senior living environment to potential residents.

• Understand the emotions and concerns of potential residents and their families.
• Tailor your approach to address the emotional aspects of transitioning to senior living.
• To understand the specific needs and preferences of each prospect.
• Utilise gathered information to provide personalised solutions and guidance.

• Develop innovative and creative strategies to differentiate our community and services from competitors.
• Employ prospect‑centred selling by tailoring solutions to meet the unique needs and desires of each potential resident.

• Collaborate with the marketing team, community staff, and other departments to ensure cohesive messaging and support.
• Demonstrate the ability to work independently while maintaining a focus on individual prospect needs.

• Navigate and overcome objections with resilience and patience.
• Understand the longer sales cycle typical in the senior living industry and maintain persistence in building relationships.

• Set and achieve sales targets by developing and implementing effective sales strategies.
• Apply prospect‑centred selling techniques to align community features with the specific goals and aspirations of each prospect.

• Take ownership of the sales process from initial contact to closing the sale.
• Practice prospect‑centred accountability by ensuring that every interaction adds value to the prospect's decision‑making process.

• Display confidence in presenting information and addressing concerns.
• Instil confidence in potential residents and their families regarding the decision to choose our community

• A good understanding of the local area, or a willingness to build strong community connections quickly, would be an advantage.
• Being able to speak authentically about local life and shared interests can help build trust and create meaningful relationships with prospective residents and their families.

• Proven experience in sales, preferably in the senior living industry.
• Strong interpersonal skills and the ability to connect with seniors and their families.
• Excellent communication and presentation skills.
• Familiarity with CRM software…